The ONA Camera Strap Raises Awareness for Clean Drinking Water
Laura McQuarrie — August 16, 2014 — Social Good
References: store.charitywater.org & psfk
The ONA Camera Strap was developed in a partnership between charity:water and ONA Bags, designed as a call to action for photographers to capture stories and assist people around the world in need of water.
The camera strap has been dubbed The Sahel Strap and it's made from a soft neoprene material that's best suited for kits of up to six pounds in weight. On the back of the camera strap, when it's worn around the neck, a patch displaying the words "Tell Stories" is visible. The price of the charitable camera strap is $99 and from each purchase, $30 goes back into the charity:water organization, to that it can continue its mission to make clean drinking water accessible to all.
The camera strap has been dubbed The Sahel Strap and it's made from a soft neoprene material that's best suited for kits of up to six pounds in weight. On the back of the camera strap, when it's worn around the neck, a patch displaying the words "Tell Stories" is visible. The price of the charitable camera strap is $99 and from each purchase, $30 goes back into the charity:water organization, to that it can continue its mission to make clean drinking water accessible to all.
Trend Themes
1. Charitable Camera Straps - Opportunity for brands to create camera straps that support charitable causes.
2. Storytelling for Social Good - Increasing demand for products that empower individuals to tell impactful stories and contribute to social causes.
3. Collaborative Partnerships - Growing trend of brands collaborating with charitable organizations to create innovative products with a purpose.
Industry Implications
1. Photography Equipment - Opportunity for photography equipment manufacturers to incorporate charitable initiatives into their product lines.
2. Sustainable Fashion - Potential for sustainable fashion brands to design camera straps that align with their ethical and environmental values.
3. Non-profit Organizations - Disruptive opportunity for non-profit organizations to leverage product collaborations as a means to raise funds and spread awareness of their cause.
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