The Citroen DS3 by Benefit Cosmetics is Extra Girly
Laura McQuarrie — December 7, 2013 — Autos
References: fashion.telegraph & worldcarfans
Citroën UK teamed up with Benefit Cosmetics to produce a super girly version of the Citroën DS3. The car features coloring that is representative of Benefit’s line of blush and beauty products, as well as the brand’s pink and yellow coloring. The car also has a one-of-a-kind white and pink alloy rims, which top off the car’s exterior perfectly.
Inside of the cute version of the DSport, the interior is outfitted with Italian leather in pink, LED lighting and pink floor mats. The car also has other features specifically designed for women, like a place to put one’s handbag on a hook, a fragrance dispenser and an ornate vanity set up on the dashboard.
The gorgeous Citroën x Benefit Cosmetics car will be showcased from now until December 10th at Birmingham’s Clothes Show Live. There’s no doubt that the women who see this car at the show will want to leave driving it.
Inside of the cute version of the DSport, the interior is outfitted with Italian leather in pink, LED lighting and pink floor mats. The car also has other features specifically designed for women, like a place to put one’s handbag on a hook, a fragrance dispenser and an ornate vanity set up on the dashboard.
The gorgeous Citroën x Benefit Cosmetics car will be showcased from now until December 10th at Birmingham’s Clothes Show Live. There’s no doubt that the women who see this car at the show will want to leave driving it.
Trend Themes
1. Cosmetic-inspired Cars - Exploring the potential for other car brands to collaborate with beauty companies to create cosmetic-inspired vehicles.
2. Customized Car Interiors - Opportunity for car manufacturers to design interiors that cater to specific demographics or industries, incorporating unique features and accessories.
3. Event Showcasing - Embracing the idea of showcasing unique, themed vehicles at events to create excitement and attract target audiences.
Industry Implications
1. Automotive - Investigating how automotive manufacturers can tap into collaborations and customization to target niche markets and drive sales.
2. Beauty - Exploring potential partnerships between beauty brands and automobile manufacturers to create branded vehicles and cross-promotional opportunities.
3. Event Marketing - Developing innovative ideas for event marketers to leverage themed vehicles as a way to enhance attendee experiences and generate brand awareness.
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