VW's Mobile Car Ad Cleverly Promotes the Electric e-Golf with an App
Laura McQuarrie — September 2, 2014 — Autos
References: digitalbuzzblog
To get people charged up about the launch of the Volkswagen e-Golf model in Norway, Volkswagen set up a unique mobile car ad. With the e-Golf app, Norwegians could charge up their phones and at the same time, collect a raffle ticket for the chance to win an e-Golf of their very own. A few extra raffle tickets could also be earned by signing up for a test drive of the car, as well as sharing the app with others on social networks.
Since the e-Golf is an electric vehicle, this is a clever way to make use of the hardware in smartphones that is used to charge up a battery. As a result of the e-Golf app, Volkswagen reports an all-time high in sign ups for test drives.
Since the e-Golf is an electric vehicle, this is a clever way to make use of the hardware in smartphones that is used to charge up a battery. As a result of the e-Golf app, Volkswagen reports an all-time high in sign ups for test drives.
Trend Themes
1. Mobile Car Ads - Volkswagen's phone-charging car ad demonstrates the potential for mobile ads to engage and attract customers.
2. Promotional Apps - Creating apps that offer value to users, like charging their phones, can be an innovative way to promote products and drive engagement.
3. Incentivized Test Drives - Offering incentives like extra raffle tickets for test drives can encourage more people to try out a new product or service.
Industry Implications
1. Automotive - Car companies can explore the use of mobile ad strategies and promotional apps to enhance customer engagement and increase test drive sign-ups.
2. Advertising - The use of unique and interactive mobile ad campaigns can help advertisers capture attention and generate higher response rates.
3. Technology - The integration of smartphone hardware capabilities into promotional apps presents opportunities for tech companies to create innovative experiences for users.
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