Celebs Take to 'Summit on the Summit'
Mohamed Umeya — January 17, 2010 — Social Good
References: summitonthesummit & sotsk.tumblr
The access to free running water should be a right everyone in the world should have access to. Unfortunately this is not the reality of the world we live in today. On January 7th, a group of 45 inspirational individuals saught out to make this dream a reality through Summit on the Summit.
The group, which included Lupe Fiasco and Jessica Biel, went on a summit to climb one of the highest mountains known to main; Mt. Kilimanjaro. The camera crew documenting the footage have a hard day's work, to say the least. They have been recording daily blogs made by the individuals.
The thought of knowing that each foot you climb you are getting closer to making water accessible to all is so fulfilling--and spending it with Jessica Biel is just a double bonus.
The group, which included Lupe Fiasco and Jessica Biel, went on a summit to climb one of the highest mountains known to main; Mt. Kilimanjaro. The camera crew documenting the footage have a hard day's work, to say the least. They have been recording daily blogs made by the individuals.
The thought of knowing that each foot you climb you are getting closer to making water accessible to all is so fulfilling--and spending it with Jessica Biel is just a double bonus.
Trend Themes
1. Clean Water Access - Disruptive innovation opportunity: Develop innovative technologies and solutions to provide free running water to everyone in the world.
2. Charitable Climbing Expeditions - Disruptive innovation opportunity: Create unique fundraising experiences that combine adventure and philanthropy, such as celebrity-led climbing expeditions.
3. Documentary-style Content Creation - Disruptive innovation opportunity: Explore new ways to document and share experiences, such as using daily blogs and videos to engage audiences and raise awareness.
Industry Implications
1. Water Technology - Disruptive innovation opportunity: Introduce advanced water filtration and purification systems that are affordable and accessible to people in need.
2. Adventure Tourism - Disruptive innovation opportunity: Develop sustainable and impactful travel experiences, combining adventure activities with a social cause.
3. Digital Media - Disruptive innovation opportunity: Build platforms and tools to create engaging and immersive documentary-style content, enhancing storytelling and audience engagement.
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