'Let's Pizza' Cooks a Snack for Consumers in Under Three Minutes
Eva Hasson — August 4, 2011 — Lifestyle
References: youtube
‘Let's Pizza” is not your typical vending machine. It does not sell pre-packaged, ready-to-eat foods. It is a real-time, on-the-spot, pizza-making vending machine.
From the insertion of the coin to the extraction of a freshly baked, family-sized, flaming hot pizza, it takes just under three minutes to make. Incredible as it seems, the machine mixes the flour, eggs and water on the spot,then adds the sauce and toppings.
To enhance the experience even more, the entire pizza creation process can be watched through little windows in the machine adding a feeling of anticipation much like the one you get from seeing the cook in pizzerias making their dishes.
There are four types of pizza flavors you can choose from so far.
Implications - In a world that is increasingly about real-time, brands should upgrade their current offerings and cater to consumers' need for instant gratification by providing them with a new experience.
From the insertion of the coin to the extraction of a freshly baked, family-sized, flaming hot pizza, it takes just under three minutes to make. Incredible as it seems, the machine mixes the flour, eggs and water on the spot,then adds the sauce and toppings.
To enhance the experience even more, the entire pizza creation process can be watched through little windows in the machine adding a feeling of anticipation much like the one you get from seeing the cook in pizzerias making their dishes.
There are four types of pizza flavors you can choose from so far.
Implications - In a world that is increasingly about real-time, brands should upgrade their current offerings and cater to consumers' need for instant gratification by providing them with a new experience.
Trend Themes
1. Real-time Food - The trend towards real-time food is growing, creating opportunities for food vending machines that provide freshly made meals on the spot.
2. On-demand Convenience - Consumers are seeking on-demand convenience, making vending machines a disruptive innovation opportunity across various industries.
3. Interactive Vending Machines - Interactive vending machines that offer a unique, engaging experience for customers are becoming more popular, providing opportunities for businesses to enhance their customer engagement.
Industry Implications
1. Food Vending - The food vending industry can incorporate pizza vending machines into their offerings to provide a unique, on-demand experience.
2. Retail - Retailers can incorporate vending machines to provide on-demand products and services, adding convenience for customers.
3. Entertainment - Interactive vending machines can be incorporated into entertainment experiences, providing a unique and engaging experience for customers.
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