This Colorful Milk Display Case was Designed with the Shopper in Mind
Alyson Wyers — April 14, 2015 — Marketing
References: behance.net & behance.net
This milk display case is a conceptual one conceived by Marlen Tapia Mendo, an art director based out of Madrid, Spain. The Dos Pinos project is an excellent example of how dairy products can be exhibited and marketed to shoppers in store. The Dos Pinos product being advertised here appears to be a milk variety that does not require refrigeration.
The modern campaign not only uses bright, primary colors to great effect, it also showcases the artistic skills of Marlen Tapia Mendo, specifically those in art direction, graphic design and industrial design. In addition for her work for Dos Pinos, Marlen Tapia Mendo's Behance page suggests she expanded beyond the milk display case to shelving for products from Beneful pet food to Gatorade.
The modern campaign not only uses bright, primary colors to great effect, it also showcases the artistic skills of Marlen Tapia Mendo, specifically those in art direction, graphic design and industrial design. In addition for her work for Dos Pinos, Marlen Tapia Mendo's Behance page suggests she expanded beyond the milk display case to shelving for products from Beneful pet food to Gatorade.
Trend Themes
1. Conceptual Display Cases - Opportunity to create innovative and visually appealing display cases that enhance the shopping experience.
2. Colorful Marketing Campaigns - Potential for eye-catching marketing campaigns that use bright colors to attract and engage customers.
3. Dairy Product Innovation - Possibility to develop new dairy products that do not require refrigeration for easier storage and transportation.
Industry Implications
1. Retail Display - Disruptive innovation opportunities in creating unique and attractive display cases for various retail products.
2. Advertising and Marketing - Opportunities in creating vibrant and visually appealing campaigns that captivate consumers.
3. Food and Beverage - Potential for industry players to explore innovative ways to extend the shelf life of dairy products for improved convenience.
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