Gatorade's Bibbidi-Bobbidi-Boo Shows Real Magic Comes from Hard Work
Laura McQuarrie — May 5, 2014 — Lifestyle
References: gatorade & brandingmagazine
One of Gatorade's newest commercials is set to a very unusual soundtrack—'Bibbidi-Bobbidi-Boo' from Walt Disney's Cinderella. The ad stars a number of professional soccer players, including Lionel Messi, David Luiz, Sergio Ramos, and Landon Donovan and the video is being promoted with the #BeUnreal tag.
Although it's only implied, the Gatorade video suggests that actually "becoming unreal" comes from putting in the hard work in order to be the best. Most of the video shows the soccer stars training and finally, like Cinderella, they get to the big event at the end and the real magic comes through. But fortunately for the guys, unlike acquiring things from a fairy godmother by magic, their efforts from training will not go away when the clock strikes midnight.
Although it's only implied, the Gatorade video suggests that actually "becoming unreal" comes from putting in the hard work in order to be the best. Most of the video shows the soccer stars training and finally, like Cinderella, they get to the big event at the end and the real magic comes through. But fortunately for the guys, unlike acquiring things from a fairy godmother by magic, their efforts from training will not go away when the clock strikes midnight.
Trend Themes
1. Athlete-centered Advertising - Opportunities for disruptive innovation include developing advertising campaigns that center on the lives and stories of athletes, rather than solely promoting products.
2. Sports-music Collaborations - Opportunities for disruptive innovation include creating unconventional commercials that feature popular songs and unexpected visuals to appeal to a wide audience.
3. Narrative-driven Advertising - Opportunities for disruptive innovation include producing commercials with storylines that resonate with audiences and inspire them to take action or purchase products.
Industry Implications
1. Sports Drinks - Opportunities for disruptive innovation include creating unique product offerings that cater to athletes' specific needs and developing engaging advertising campaigns that highlight the company's values and mission.
2. Professional Sports Leagues - Opportunities for disruptive innovation include partnering with sports drink companies and other brands to produce branded content that promotes both the league and the product.
3. Advertising Agencies - Opportunities for disruptive innovation include exploring new advertising strategies that utilize music, narrative, and athlete stories to create memorable and impactful commercials.
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