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Humanitarian Fashion

Consumers consider human rights an integral part of brand loyalty

Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs.
Workshop Question - How can your brand better align itself with the morals and values of its targeted consumers?
Trend Themes
1. Human Rights as Brand Mission - Consumers are now actively searching for brands that make civil liberties a mission or a goal.
2. Transparency in Fashion Industry - Consumers have begun demanding more information about where their clothing comes from.
3. Social Impact Wearable Technology - Wearable technology is being used to bring consumers closer to their social good impact with transparency and interaction delivered through virtual reality video.
Industry Implications
1. Ethical Fashion Industry - Companies can promote human rights as part of their brand mission while offering sustainable, ethical fashion.
2. Wearable Technology Industry - Technology companies can harness the power of wearable technology to deliver social impact and transparency in a range of fields.
3. Prison Reform Industry - More fashion companies should consider using prison labor as a way to provide transferable skills, employment and the potential for a better future for underprivileged women.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
148,891 Total Clicks
Date Range:
Jan 15 — Nov 16
Trending:
Warm

Featured Examples

Anti-Oppression Fashion Companies
Anti-Oppression Fashion Companies
This Company Aims to Empower Socially Isolated and Poor Women
‘Juta Shoes’ is a company that focuses on anti-oppression production and promotion and is environmentally friendly in the process. The company was created by Joanna Hamer for the... MORE
Charitable Barefoot Campaigns
Charitable Barefoot Campaigns
The TOMS #withoutshoes Donate Shoes for Each Posted Foot Picture
Footwear brand TOMS Shoes is well-known for its social good efforts, and the brand recently put together a challenge campaign that prompts consumers to share barefoot pictures of their feet on... MORE
Transparent Fashion Brands
Transparent Fashion Brands
This Company Sheds Light on How Its Garments are Produced
‘Boerum Apparel’ is a new apparel company that tells customers exactly how their garments are produced. In recent years, consumers have begun demanding more information about where their... MORE
Social Good VR Shirts
Social Good VR Shirts
Gimme360's Wearable Technology Brings You Closer to Your Social Impact
Gimme360 uses wearable technology to answer age-old question: “Where did the money I donated to a charity or social cause go?” Gimme360 created premium wearable technology that brings... MORE
Prison-Made Fashion Brands
Prison-Made Fashion Brands
The Brand 'Carcel' Helps to Empower Impoverished Women Around the World
The Danish brand ‘Carcel’ is named after the Spanish word for “prison” and its business model is based on uplifting women around the world. The clothing brand features... MORE
play_circle_filledScholarship-Providing Shoes
Scholarship-Providing Shoes
Her Own Feet Offers a Stylish Pair of Sandals That Give Back to Women
Her Own Two Feet is an artisan line of stylish, socially responsible sandals handcrafted by Pakistani women. Each pair sold doubles a woman’s income in Pakistan and provides a school... MORE

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A Megatrend