This Sustainable Clothing Line Aims to Extend the Life of Raw Materials
Katherine Pendrill — September 30, 2015 — Social Good
'Nau' is a sustainable clothing line that helps to extend the life of raw materials such as post-consumer down. While down is a resilient material with a long lifespan, many companies opt for virgin down rather than finding recycled options. This company provides a way of using recycled down in commercial manufacturing.
Nau facilitates the ethical procurement of conventional down by recruiting a third party facility to collect post-consumer down from old duvets and pillows. The down is then run through a sorting process and the highest-quality material is shipped off for cleaning. Once the down is cleaned and sterilized it is shipped back to Nau to be used for jackets and coats. As part of its latest collection, Nau plans to use recycled down to introduce six high-quality jacket designs.
Nau ultimately provides a solution for extending the life of raw materials such as post-consumer down.
Nau facilitates the ethical procurement of conventional down by recruiting a third party facility to collect post-consumer down from old duvets and pillows. The down is then run through a sorting process and the highest-quality material is shipped off for cleaning. Once the down is cleaned and sterilized it is shipped back to Nau to be used for jackets and coats. As part of its latest collection, Nau plans to use recycled down to introduce six high-quality jacket designs.
Nau ultimately provides a solution for extending the life of raw materials such as post-consumer down.
Trend Themes
1. Sustainable Fashion - Nau's use of recycled down in their clothing line showcases the trend towards sustainability in the fashion industry.
2. Circular Economy - Nau's recycling process for down jackets exemplifies the growing trend of implementing circular economy practices in the textile industry.
3. Ethical Sourcing - Nau's partnership with a third-party facility to collect post-consumer down highlights the trend of businesses prioritizing ethical sourcing and supply chains.
Industry Implications
1. Fashion - The fashion industry can explore the disruptive innovation opportunity of incorporating sustainable materials like recycled down into their clothing lines.
2. Textile - The textile industry can take advantage of the disruptive innovation opportunity of implementing circular economy practices by finding ways to repurpose and recycle materials like down.
3. Supply Chain - The supply chain industry can benefit from the disruptive innovation opportunity of prioritizing ethical sourcing and partnering with third-party facilities to collect and redistribute materials like down.
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