For Every 'Baby Hero' Purchase, a Maternity Kit Goes to a Mother in Need
Charlotte Joyce Kidd — October 6, 2015 — Social Good
'Baby Hero' is a social business start-up that follows the same buy-one-give-one model that made TOMS shoes such a huge success.
Unlike TOMS, however, Baby Hero doesn't give the exact same product to purchasers and beneficiaries. For each item of organic, fair-trade infant and toddler apparel purchased from the Baby Hero website, a mother in an under-developed country will receive a comprehensive neonatal survival kit. The compact kit includes items that mothers with little to no support or resources can use during labor and the first four weeks of a baby's life to ensure baby and mother's health.
Baby Hero was conceived to combat the high rates of infant mortality in places like Pakistan and Kenya, the two locations where Baby Hero kits have been distributed so far.
Unlike TOMS, however, Baby Hero doesn't give the exact same product to purchasers and beneficiaries. For each item of organic, fair-trade infant and toddler apparel purchased from the Baby Hero website, a mother in an under-developed country will receive a comprehensive neonatal survival kit. The compact kit includes items that mothers with little to no support or resources can use during labor and the first four weeks of a baby's life to ensure baby and mother's health.
Baby Hero was conceived to combat the high rates of infant mortality in places like Pakistan and Kenya, the two locations where Baby Hero kits have been distributed so far.
Trend Themes
1. Buy-one-give-one Model - Companies can adopt the buy-one-give-one model to provide essential products to those in need while still offering a valuable product to consumers.
2. Organic and Fair-trade Apparel - The demand for organic and fair-trade infant and toddler apparel is growing, presenting an opportunity for businesses to cater to this market and contribute to social causes.
3. Maternity Kits for Under-developed Countries - Developing comprehensive neonatal survival kits for mothers in under-developed countries can help reduce infant mortality rates and support maternal healthcare.
Industry Implications
1. Social Business - The concept of combining business with social impact can be explored by entrepreneurs who want to create sustainable and meaningful ventures.
2. Apparel and Fashion - The apparel industry can incorporate organic and fair-trade practices to meet consumer demands for sustainable and ethical products.
3. Maternity and Baby Products - Companies can focus on designing and distributing maternity kits tailored to the needs of mothers in under-developed countries, offering vital support during pregnancy and postpartum.
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