London's H2Only Just Serves Glasses of Tap Water
Laura McQuarrie — May 30, 2015 — Eco
References: h2only.org.uk & prexamples
As part of the H2Only campaign to get people to donate to charity instead of buying expensive drinks like coffee and alcohol, a pop-up water bar was opened up in London for a day.
The temporary bar is being called "London's first water-only bar," taking pride in the fact it only serves glasses of tap water in cardboard cups. Getting a drink of water at this stop was of benefit to the Royal National Lifeboat Institution, an organization that relies on donations in order to make life-saving missions.
Like the H2Only bar, several temporary shops before it have capitalized on selling a single item or an activity for an extremely short amount of time in order to promote the spread of social good.
The temporary bar is being called "London's first water-only bar," taking pride in the fact it only serves glasses of tap water in cardboard cups. Getting a drink of water at this stop was of benefit to the Royal National Lifeboat Institution, an organization that relies on donations in order to make life-saving missions.
Like the H2Only bar, several temporary shops before it have capitalized on selling a single item or an activity for an extremely short amount of time in order to promote the spread of social good.
Trend Themes
1. Pop-up Stores - Creating temporary shops that sell a single item or promote a specific cause can be a disruptive way to engage customers and support social good.
2. Charity Marketing - Using unique campaigns like H2Only to encourage donations instead of purchasing expensive drinks allows businesses to align with social causes and attract socially conscious consumers.
3. Sustainable Consumption - Promoting tap water as a sustainable alternative to bottled drinks highlights the growing trend towards eco-friendly and cost-effective choices.
Industry Implications
1. Hospitality - Hotels, restaurants, and cafes can explore the concept of pop-up water bars to provide guests with a unique experience while promoting sustainability.
2. Charitable Organizations - Charities can adopt creative marketing strategies, such as pop-up water bars, to raise awareness and funds for their causes.
3. Beverage Industry - Bottled water companies and beverage retailers can adapt their business models to focus on promoting tap water as a viable and sustainable option for consumers.
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