Ten Tree Apparel Plants Ten Trees for Every Item Purchased
Sheena Claassen — March 30, 2013 — Social Good
References: facebook & tentree.org
Your standard clothing doesn't often come with a unique environmental bonus, and rarely does the company plant ten trees on your behalf simply for the purchase. Ten Tree Apparel has set out to change that. The brand believes in a social enterprise model of business that plants ten trees for every item purchased. The brand believes it can inspire a new group of consumers to tackle the environmental challenges we are now faced with as a result of deforestation. Ten Tree Apparel has currently planted over 205,000 trees!
Ten Tree Apparel produces all its clothing responsibly and locally in the United States and Mexico. It uses only 100% organic cotton and unprocessed hemp to create contemporary, relaxed looks. Its line currently includes t-shirts, hoodies, pants and accessories. Its social responsibility extends to its labor and manufacturing processes, as well as its partnerships with forestry organizations and local experts. By planting ten trees and ensuring all clothing is produced responsibly, it allows each and every customer to make a difference.
Ten Tree Apparel produces all its clothing responsibly and locally in the United States and Mexico. It uses only 100% organic cotton and unprocessed hemp to create contemporary, relaxed looks. Its line currently includes t-shirts, hoodies, pants and accessories. Its social responsibility extends to its labor and manufacturing processes, as well as its partnerships with forestry organizations and local experts. By planting ten trees and ensuring all clothing is produced responsibly, it allows each and every customer to make a difference.
Trend Themes
1. Eco-friendly Fashion - Opportunity for brands to incorporate sustainable practices in the fashion industry by producing clothing from organic materials and implementing tree-planting initiatives.
2. Social Enterprise - Growing trend of businesses adopting social responsibility models and incorporating environmental initiatives to inspire consumers and address deforestation challenges.
3. Local Manufacturing - Increasing demand for clothing produced locally to support responsible labor practices and reduce environmental impact in the manufacturing process.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity for brands to create eco-friendly fashion lines using organic materials and implementing tree-planting initiatives.
2. Environmental Organizations - Opportunity for organizations focused on environmental conservation and reforestation to collaborate with brands like Ten Tree Apparel to promote sustainable practices and tree-planting initiatives.
3. Textile Manufacturing - Opportunity for textile manufacturers to shift towards using organic cotton and hemp materials, supporting local production, and adopting sustainable practices in the manufacturing process.
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