Consumers search for ways to further customize their online personas
Implications - Consumers are aware that curating an online presence has become a means of nurturing one's own personal brand. In today's hyper-individualistic climate, customization is paramount for those looking to take that brand to the next level. Social networks are tapping into this unique need by offering personalized tools, services and apps, which ultimately indicate how important expressing oneself accurately online is to consumers.
Workshop Question - In the digitized world, how can you help your consumers differentiate themselves?
Trend Themes
1. Personalized Online Presence - Consumers are valuing customization for their online personas, leading to social networks offering more personalized tools, services, and apps.
2. Priority and Curation on Social Media - As social media platforms continue to evolve, prioritizing and curating content for users has become more important, with features such as Facebook's See First helping manage content overload.
3. Customized Content Filters - Custom filters for events and businesses on social media platforms like Snapchat present new opportunities for brands to promote their product and attract social media interactions.
Industry Implications
1. Social Media - The need for personalized online presence and features such as priority curation and customized filtering continue to impact the social media industry.
2. Mobile Applications - The trend towards personalized mobile blogging apps and online font generators highlights the continued innovation opportunities in the mobile app industry surrounding personalization.
3. Marketing - Features such as Facebook's See First and creating custom filters on Snapchat offer innovative marketing opportunities to promote and interact with a brand's audience.
4 Featured, 36 Examples:
125,246 Total Clicks
Date Range:
May 14 — Feb 16
Trending:
Average
Consumer Insight Topics:
