This Book Features Surrealist Photos and Delicious Recipes
Mishal Omar — November 18, 2016 — Marketing
References: killyourselfwithchocolate & kickstarter
This chocolate cookbook uses a provocative name, dark humor and beautiful photography to appeal to consumers.
The recipe book is by no means for the faint of heart as much of the photography features people in precarious or dangerous positions that follow the book's theme 'How to Kill Yourself With Chocolate.' The book's use of dark humor works to capture the attention of cooks and artists alike – with 30 different recipes that are based in chocolate and several surrealist photos that accompany them. Although provocative, the chocolate cookbook's ability to capture people's attention is undeniable.
This cookbook works to blend art, photography and dark humor to promote something that is seemingly unrelated to any of those things – a chocolate-based dessert book.
The recipe book is by no means for the faint of heart as much of the photography features people in precarious or dangerous positions that follow the book's theme 'How to Kill Yourself With Chocolate.' The book's use of dark humor works to capture the attention of cooks and artists alike – with 30 different recipes that are based in chocolate and several surrealist photos that accompany them. Although provocative, the chocolate cookbook's ability to capture people's attention is undeniable.
This cookbook works to blend art, photography and dark humor to promote something that is seemingly unrelated to any of those things – a chocolate-based dessert book.
Trend Themes
1. Dark Humor in Marketing - Exploring the use of dark humor in marketing to capture consumer attention and create a memorable brand experience.
2. Creative Food Photography - Utilizing unconventional and provocative photography techniques to showcase food products and make a lasting impression on consumers.
3. Art-inspired Recipe Books - Creating recipe books that incorporate elements of art and creativity to offer a unique and engaging cooking experience.
Industry Implications
1. Food & Beverage - Exploring opportunities for innovative and edgy marketing campaigns within the food and beverage industry.
2. Photography - Exploring ways to incorporate unconventional and visually striking photography techniques in various industries including food and fashion.
3. Publishing - Identifying opportunities to merge art, photography, and themed content to create captivating books that resonate with a diverse audience.
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