This Packaging Concept for a Candy Company Uses Vibrant Hues
Rebecca Byers — January 20, 2016 — Lifestyle
References: behance.net
Designed by Sarah Dornieden, this multicolored candy tins packaging concept for various gummy candies incorporates design elements that make it ideal for slipping in a bag while on the go. Perfect for reuse and keeping the candy fresh, the candy tins feature elegant labels that are dizzying and relaxing at the same time.
To differentiate between varieties of candy, Dornieden has designed a number of quixotic patterns that will help the products stand out on store shelves. Boasting artisan appeal and portability, the candy tins packaging concept also offers post-consumption usage, given that the tins can be washed out and reused for other purposes. A design that highlights a consumer interest in portability, these candy tins designs reflect the needs of the busy modern individual.
To differentiate between varieties of candy, Dornieden has designed a number of quixotic patterns that will help the products stand out on store shelves. Boasting artisan appeal and portability, the candy tins packaging concept also offers post-consumption usage, given that the tins can be washed out and reused for other purposes. A design that highlights a consumer interest in portability, these candy tins designs reflect the needs of the busy modern individual.
Trend Themes
1. Multifunctional Packaging - By designing packaging that can be reused for other purposes, companies can offer added value to customers and reduce waste.
2. Colorful Packaging - Vibrant and eye-catching packaging can help products stand out on store shelves and increase consumer interest.
3. Artisanal Designs - Unique and quirky packaging designs can appeal to consumers looking for products with personality and individuality.
Industry Implications
1. Food and Beverage - Multifunctional and colorful packaging designs can be useful for a variety of food and beverage products, from snacks to drinks.
2. Cosmetics and Personal Care - Artisanal and eye-catching packaging can attract consumers looking for unique and high-quality beauty products.
3. Gifts and Souvenirs - Colorful and reusable packaging can be especially appealing to consumers looking for gifts and souvenirs that are both practical and memorable.
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