Mediterranean cuisine becomes a staple in North American culture
Implications - The foodie movement has bred a consumer who is adventuresome with their eating habits. In regards to the North American consumer specifically, this means not only a willingness to try different cuisines, but a demand for them. Along with Eastern and Asian cuisines, Mediterranean food has become a top priority for food retailers and dining establishments because not only is it an accessible form of exoticism, but its emphasis on fresh ingredients align it with consumers' growing preference for healthy food.
Trend Themes
1. Rise of Mediterranean Cuisine - The demand for exotic and healthy Mediterranean food has become a top priority for food retailers and dining establishments, as it aligns with consumers' growing preference for healthy food.
2. Healthy Food Trends - Consumers are demanding healthier and fresh alternatives to traditional dishes, leading to innovative creations such as Olive Water, which is a unique Mediterranean-inspired super drink that serves as a fantastic alternative to water.
3. Mobile Food Truck Invasion - Mobile falafel carts have taken a different approach to the food truck experience and are serving fresh and healthy food options through gourmet food trucks.
Industry Implications
1. Food and Beverage Industry - Businesses in this industry can create innovative Mediterranean cuisine dishes, like vegan, vegetarian and Mediterranean super drinks that cater to the health needs of consumers.
2. Hospitality Industry - Hospitality businesses can adopt new Mediterranean food trends in their restaurant menus to attract health-conscious customers and offer a unique and exotic experience.
3. Retail Industry - Retail businesses can create healthy food alternatives, such as Vegan Mediterranean wraps, that cater to the growing demand for healthy food options.
