Pang Pang's Golden Beer is Infused with Flakes of Real Gold
Laura McQuarrie — November 24, 2014 — Marketing
References: pangpangbrewery.se & ambalaj.se
Hearing that a brewery will be offering a "golden beer" doesn't seem like a big deal, especially if you assume that this refers to the amber color of the ale. But this is not true for Stockholm's Pang Pang brewery, launching a special beer for Christmas that is brewed with actual gold leaf flakes.
Gold leaf can often be found in a number of liquids like olive oil or other spirits, but it's much less common to find in a drink like beer. The gold leaf flakes are added into the beer at the end of the process, turning the bottle into a snow globe of sorts with sparkling gold snowflakes inside. A fun detail about the beer is that it contains 7.9% alcohol, and gold is identified with the number 79 on the periodic table. Although you might think that a beer infused with gold flakes might be pretentious, the product is brought back to earth with branding that names the beverage 'Yellow Snow.'
Gold leaf can often be found in a number of liquids like olive oil or other spirits, but it's much less common to find in a drink like beer. The gold leaf flakes are added into the beer at the end of the process, turning the bottle into a snow globe of sorts with sparkling gold snowflakes inside. A fun detail about the beer is that it contains 7.9% alcohol, and gold is identified with the number 79 on the periodic table. Although you might think that a beer infused with gold flakes might be pretentious, the product is brought back to earth with branding that names the beverage 'Yellow Snow.'
Trend Themes
1. Gold-infused Beverages - Incorporate gold flakes into various alcoholic and non-alcoholic beverages as a unique and luxurious selling point.
2. Luxury Beverage Packaging - Create premium and visually appealing packaging to complement high-end beverages infused with gold flakes.
3. Premium Holiday Beverages - Offer limited edition and high-end beverages during holiday seasons to attract consumers looking for a special and rare treat.
Industry Implications
1. Brewery - Explore incorporating unique ingredients such as gold flakes to offer a special and luxurious beer experience.
2. Alcoholic Beverage - Introduce gold-infused liquor and wine to appeal to consumers looking for a unique and luxurious drinking experience.
3. Luxury Packaging - Offer premium packaging design and materials to complement high-end beverages infused with gold flakes.
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