Social media becomes an avenue for philanthropic change
Implications - Social media has revolutionized philanthropic work by offering countless new channels on which to promote activism and social good. Social platforms, whether pre-existing or invented for a cause, are a great way to engage consumers who otherwise might never involve themselves. By speaking the same language as digital natives, charities are able to reach and empower more people, as well as build stronger communities.
Workshop Question - In what ways can your brand adopt social platforms to convey a greater sense of awareness and social consciousness?
Trend Themes
1. Social Media Philanthropy - The rise of social media as a platform for philanthropy and activism has enabled charities to engage audiences and build communities in their online efforts.
2. Abuse Empowerment Emojis - The 'Abused Emojis' initiative by Swedish non-profit BRIS has created a new avenue for victims of violence to speak up and be heard through the use of custom emojis.
3. Empowering Social Media Campaigns - Social media campaigns such as SA Home Loans' #TweetDreams have empowered users and created engaging experiences that can lead to life-changing outcomes.
Industry Implications
1. Non-profit - These trends are changing the way non-profit organizations interact with supporters and generate awareness, leading to opportunities for disruptive innovation in fundraising and activism.
2. Social Media - Industries involved with social media marketing and networking have opportunities to leverage these trends for improved audience engagement and relationship building.
3. Women's Empowerment - Platforms like 'Uncompromising Women' are creating new avenues for women to connect and empower each other, leading to opportunities for disruptive innovation in female-oriented social networking and content creation.
4 Featured, 35 Examples:
355,064 Total Clicks
Date Range:
May 15 — Jun 15
Trending:
Average
Consumer Insight Topics:
