MULATE's Branding Tells Tales of Travel to Africa, Asia & Central America
Laura McQuarrie — April 30, 2015 — Lifestyle
References: mulate.eu & packagingoftheworld
It's imagined that between the tropics of Capricorn and Cancer is where you'll find MULATE, the island of the cocoa gods. This story is what's told through the branding of these exotic chocolate bars, revealing the bright vegetation, creatures and locations that you'd have to travel to unearth the hidden treasure that is a pod of cocoa.
Manufactured by Chocolate NAIVE, the EU-certified organic chocolates were named the Best Startup at Next Organic Berlin 2015 and also received Packaging Gold recognition at the Academy Of Chocolate Awards 2015.
In addition to the story that is communicated through the chocolate packaging, the foreign nature of the treat comes through with unusual flavors too, such as tahini, dark chocolate with extra cacao, peanut, sea salt and a blend of spices that includes cinnamon, vanilla and cayenne pepper.
Manufactured by Chocolate NAIVE, the EU-certified organic chocolates were named the Best Startup at Next Organic Berlin 2015 and also received Packaging Gold recognition at the Academy Of Chocolate Awards 2015.
In addition to the story that is communicated through the chocolate packaging, the foreign nature of the treat comes through with unusual flavors too, such as tahini, dark chocolate with extra cacao, peanut, sea salt and a blend of spices that includes cinnamon, vanilla and cayenne pepper.
Trend Themes
1. Exotic Cocoa Bars Branding - Opportunity for companies to create unique and immersive branding experiences through the use of storytelling and visual design, like MULATE's exotic cocoa bars.
2. Organic Chocolate Startups - Potential for new startups to enter the organic chocolate market, leveraging eco-friendly and sustainable practices, as seen with Chocolate NAIVE.
3. Unconventional Flavor Combinations - Emerging trend of introducing unconventional flavors in chocolate bars, offering consumers unique taste experiences, such as tahini, sea salt, and spicy blends.
Industry Implications
1. Food and Beverage - Innovative packaging and flavor trends in the food and beverage industry, particularly in the chocolate sector.
2. Luxury Goods - Opportunity for luxury goods companies to tap into the exotic and travel-inspired market, creating premium and unique cocoa products.
3. Gourmet and Specialty Foods - Growing demand for gourmet and specialty chocolate options, with a focus on organic, sustainable, and artisanal products.
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