These Funny Winter Mittens Delivery Protection Against the Cold & Technology
Laura McQuarrie — December 31, 2014 — Marketing
While there are a lot of products to help make cumbersome winter mittens better able to work with today's technology, Zaraguza's Offline Gloves boast being equipped with '100% anti-touch technology.'
The mittens were created by the agency to give out as client gifts for the holiday season, reminding people that one of the best gifts that you can give is to set down your smartphone and pay attention to those around you. The knit mittens don't feature sticky pads on the fingertips or unfolding flaps to make texting easier—instead, the red and white mittens are just made to keep you warm and ward off emails, calls and incoming messages that are disruptive to spending time with the ones that matter most over Christmas and the winter holidays.
The mittens were created by the agency to give out as client gifts for the holiday season, reminding people that one of the best gifts that you can give is to set down your smartphone and pay attention to those around you. The knit mittens don't feature sticky pads on the fingertips or unfolding flaps to make texting easier—instead, the red and white mittens are just made to keep you warm and ward off emails, calls and incoming messages that are disruptive to spending time with the ones that matter most over Christmas and the winter holidays.
Trend Themes
1. Anti-tech Mittens - Winter accessories designed to counter tech distractions and encourage human interaction.
2. Offline Wearables - Personal accessories blocking tech disruptions for greater focus on the physical world.
3. Digital Detox Products - Tech-resistant products tailored for those who want to take a break from digital life.
Industry Implications
1. Fashion - Opportunity for fashion brands to capitalize on the demand for fashion items with integrated or dedicated tech-blocking features.
2. Gifts & Novelties - Market potential for novel and personalized tech-resistant gift items.
3. Health & Wellness - Health and wellness brands can integrate digital detox products in their portfolio to complement mindfulness programs and traditional practices.
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