Payment services partner with other brands and retailers for consumer allure
Implications - Seeking to reach consumers in a more accessible way, typically mundane services such as finance and banking are collaborating with unexpected partners to expand consumer usage. Partnering with different tech merchants and online services, these finance companies are not only seeking to heighten efficiency, but also adapt routine procedures into more attainable, experiential activities. The emergence of payment and banking services via alternative platforms reflects a need for constant reinvention, particularly among tasks known for being a burden.
Trend Themes
1. Collaborative Finance - Finance companies are collaborating with unexpected partners to expand consumer usage, heighten efficiency, and adapt routine procedures into more attainable, experiential activities.
2. Wearable Payment Technology - The development of fintech wearable payment options is a disruptive innovation opportunity for the finance and wearables industries to improve customer convenience and security.
3. Mobile Payment Beacons - The use of mobile payment beacons provides opportunities for more customized and efficient consumer experiences, making it a growing trend within the finance industry.
Industry Implications
1. Finance - Collaborative finance, wearable payment technology, and mobile payment beacons have disrupted the finance industry, providing more attainable procedures and allowing for more customized customer experiences.
2. Wearables - The development of wearable payment technology is a disruptive innovation opportunity in the wearables industry with the potential to improve customer convenience and security.
3. Retail - The emergence of collaborative finance and mobile payment beacons provides retailers opportunities to create more seamless payment processes and improve customer experiences.
4 Featured, 30 Examples:
78,150 Total Clicks
Date Range:
Mar 15 — Jun 15
Trending:
Average
Consumer Insight Topics:
