Champo Tailors Its Products to Three Main "Hair Doshas"
Laura McQuarrie — December 15, 2021 — Fashion
References: champohaircare & cosmeticsbusiness
Influenced by the traditional principles of Ayurdeva, Champo creates nourishing haircare products to support modern consumers.
Kuldeep Knox, the founder and CEO of Champo, says "People are willing to pay more for superior products and expect different things from their shampoo than they did five years ago. They want a product which is intelligent, aesthetically pleasing and uses high-quality natural ingredients."
The brand's premium products are based on the three Ayurvedic doshas (Vata, Pitta and Kapha,) which are each represented by a few key traits. While Vata is represented by the element of air, it has the tendency to run dry and dull. Pitta is full of fire and it is easily irritated by environmental factors such as pollution, poor water quality and diminished sleep. Finally, Kapha can be prone to excess oil at the roots and a feeling of coarseness.
Kuldeep Knox, the founder and CEO of Champo, says "People are willing to pay more for superior products and expect different things from their shampoo than they did five years ago. They want a product which is intelligent, aesthetically pleasing and uses high-quality natural ingredients."
The brand's premium products are based on the three Ayurvedic doshas (Vata, Pitta and Kapha,) which are each represented by a few key traits. While Vata is represented by the element of air, it has the tendency to run dry and dull. Pitta is full of fire and it is easily irritated by environmental factors such as pollution, poor water quality and diminished sleep. Finally, Kapha can be prone to excess oil at the roots and a feeling of coarseness.
Trend Themes
1. Ayurvedic Haircare - The traditional Ayurvedic principles can be leveraged to create new and innovative haircare products tailored to different hair types and concerns.
2. Personalized Haircare - Creating haircare products tailored to individual needs and concerns can provide a more personalized experience for consumers and introduce new opportunities for innovation.
3. Natural Haircare - Using high-quality natural ingredients in haircare products has become a priority for modern consumers, creating an opportunity for brands to innovate with clean and eco-friendly ingredients.
Industry Implications
1. Beauty Industry - Incorporating Ayurvedic principles in haircare, and customizing products based on different factors can give brands in the beauty industry a competitive edge and attract a new set of consumers.
2. Wellness Industry - Keeping up with the growing demand for natural and organic products, incorporating Ayurvedic practices in haircare can help the wellness industry innovate with natural, eco-friendly, and inspirational products.
3. Personal Care Industry - The personal care industry can leverage Ayurvedic principles in haircare to provide consumers with personalized and natural products that are tailored to individual needs and concerns.
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