Nestlé Milo Teen Protein Drinks Engage Gen Z Consumers Via Packaging
Laura McQuarrie — August 11, 2021 — Lifestyle
References: sig.biz & fabnews.live
Nestlé Milo Teen Protein drinks make the most of SIG’s innovative QR code closure solution (One Cap, One Code) to engage young consumers. Targeting Gen Z in particular, the connected beverage caps can be scanned to redeem points via the popular Vietnamese messaging application Zalo.
With this packaging solution, Nestlé is the first company in Vietnam to make the most of SIG's One Cap, One Code. This solution introduces QR codes that are visible on the outer portion of the package, as well as hidden inside the closure. This means that select codes can only be accessed after consumers have purchased and engaged with the product packaging. Teens are encouraged to scan their QR codes for the breakfast drinks between 6AM and 10AM, and also invite their friends to join the campaign.
With this packaging solution, Nestlé is the first company in Vietnam to make the most of SIG's One Cap, One Code. This solution introduces QR codes that are visible on the outer portion of the package, as well as hidden inside the closure. This means that select codes can only be accessed after consumers have purchased and engaged with the product packaging. Teens are encouraged to scan their QR codes for the breakfast drinks between 6AM and 10AM, and also invite their friends to join the campaign.
Trend Themes
1. Connected Beverage Packaging - Opportunity for companies to engage young consumers by incorporating QR codes into their beverage packaging.
2. QR Code Marketing - QR codes offer a new way for companies to incentivize consumers and track engagement with their products.
3. Gen Z Targeted Marketing - Companies that adapt their marketing strategies to target Gen Z consumers will have an advantage in capturing this demographic's attention.
Industry Implications
1. Food and Beverage - Food and beverage companies can take advantage of connected packaging and QR code marketing to engage with younger generations and build brand loyalty.
2. Technology - Companies that provide innovative QR code solutions, like SIG's One Cap, One Code, have the potential to disrupt traditional marketing strategies and provide new marketing opportunities for businesses.
3. Messaging Apps - Messaging apps like Zalo can offer new marketing channels for businesses through QR code integrations that incentivize user engagement with products.
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