Jameson Orange Features a Low-Sugar Formulation
Michael Hemsworth — August 11, 2021 — Marketing
References: jamesonwhiskey & talkingretail
The Jameson Orange whiskey is being launched by the brand in the UK to offer consumers with a new way to enjoy the spirit that suits their changing flavor preferences. The spirit features a 30% ABV with a low-sugar formulation that is infused with the premium orange flavor to make it perfect for a range of different recipes. The product is targeted at younger Millennials and Gen Z consumers given the popularity of imported flavored whiskey spirits amongst these demographics.
Commercial Director at Pernod Ricard UK Ian Peart spoke on the new Jameson Orange whiskey saying, "With the popularity of flavoured spirits on the rise and Jameson continuing to fly in the UK, Jameson Orange is perfectly positioned to tap into this growing consumer opportunity. The newest innovation in the Jameson family builds on the brand’s carefully crafted process to offer an accessible entry point from which to explore a value rich category and engage new consumers.”
Commercial Director at Pernod Ricard UK Ian Peart spoke on the new Jameson Orange whiskey saying, "With the popularity of flavoured spirits on the rise and Jameson continuing to fly in the UK, Jameson Orange is perfectly positioned to tap into this growing consumer opportunity. The newest innovation in the Jameson family builds on the brand’s carefully crafted process to offer an accessible entry point from which to explore a value rich category and engage new consumers.”
Trend Themes
1. Flavored Whiskey Spirits - Whiskey brands can revamp their products by infusing them with premium flavors to appeal to younger Millennial and Gen Z drinkers.
2. Low-sugar Formulations - Alcohol brands can cater to health-conscious consumers by developing low-sugar formulations without compromising on taste.
3. Imported Whiskey Spirits - The popularity of imported flavored whiskey spirits presents an opportunity for alcohol brands to tap into younger demographics and expand their customer base.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can innovate by developing new, premium flavored whiskeys that appeal to younger consumers who are interested in trying new products.
2. Health and Wellness - The health and wellness industry can partner with alcohol brands to develop low-sugar formulations and promote responsible drinking among consumers.
3. Food and Beverage - The food and beverage industry can incorporate flavored whiskey spirits into their menus and offer customers a new and unique drinking experience.
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