Face The Future Expands into the Hair and Coloring Categories
Elena Rahman — December 9, 2021 — Fashion
References: facethefuture & cosmeticsbusiness
Face The Future expands its portfolio to include hair and coloring care. The brand is extended its already established range of premium skincare through partnerships with haircare brands such as Hairburt, Umberto Giannini, and R+Co.
Face The Future is an online beauty retailer. The brand history finds its expertise in cosmeceutical skincare, which will remain at the forefront of its business model. However, seeking to diversify its product offerings, the retailer is expanding into the haircare and color cosmetics sector to provide a complete beauty experience, similar to a one-stop-shop model. Currently, the brand is accepting approaches from hair and color companies to partner with in search of those who are willing to "commit to increasing brand awareness within our existing, loyal customer base."
Image Credit: Face The Future / Shutterstock
Face The Future is an online beauty retailer. The brand history finds its expertise in cosmeceutical skincare, which will remain at the forefront of its business model. However, seeking to diversify its product offerings, the retailer is expanding into the haircare and color cosmetics sector to provide a complete beauty experience, similar to a one-stop-shop model. Currently, the brand is accepting approaches from hair and color companies to partner with in search of those who are willing to "commit to increasing brand awareness within our existing, loyal customer base."
Image Credit: Face The Future / Shutterstock
Trend Themes
1. Premium Hair and Coloring Care - Face The Future expands its already established range of premium skincare by partnering with haircare brands such as Hairburt, Umberto Giannini, and R+Co in an effort to provide a one-stop-shop premium beauty experience.
2. Diversification Into Multiple Beauty Categories - Face The Future extends previous expertise in cosmeceutical skincare to include the haircare and color cosmetics sector, signaling a push for further diversification of its product offerings.
3. Partnering with Established Hair and Color Companies - Face The Future seeks to partner with hair and color companies to commit to increasing brand awareness within its existing, loyal customer base.
Industry Implications
1. Online Beauty Retail - As an online beauty retailer, Face The Future's expansion into hair and coloring care offers an innovative approach to the traditional one-stop-shop model, providing customers with a more diverse range of products they can buy from the comfort of their homes.
2. Cosmetics and Skincare Industry - Face The Future's expansion into hair and coloring care presents an opportunity for cosmetics and skincare companies to collaborate and extend their product offerings, as well as reach a wider audience through a new distribution channel.
3. Haircare Industry - Face The Future's partnership with established haircare brands opens doors for all haircare companies to collaborate and offer their services to a wider audience, thereby increasing brand awareness and sales.
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