Moxy by Bath & Body Works Helps People Feel Their Best Inside & Out
Laura McQuarrie — October 19, 2022 — Fashion
References: bathandbodyworks & thebeaulife.co
Bath & Body Works is broadening its offerings beyond body care and lifestyle products with its all-new skincare and wellness line called Moxy. The line is all about whole-body wellness and it includes everything from skincare and haircare solutions to gummy supplements.
The new line introduces cleansers, moisturizers, scrubs, masks and refills for everyday skincare with a focus on uniquely serving the needs of skin that's dry, sensitive or oily. There are also shampoos, conditioners and hair masks to help people love their hair and give it the nourishment it needs to help people live as the best expressions of themselves. For beauty from the inside out, there are also supplements to support sleep, immunity, stress, gut wellness and more.
The new line introduces cleansers, moisturizers, scrubs, masks and refills for everyday skincare with a focus on uniquely serving the needs of skin that's dry, sensitive or oily. There are also shampoos, conditioners and hair masks to help people love their hair and give it the nourishment it needs to help people live as the best expressions of themselves. For beauty from the inside out, there are also supplements to support sleep, immunity, stress, gut wellness and more.
Trend Themes
1. Whole-body Wellness - Bath & Body Works is broadening its offerings with a new line of whole-body wellness products, creating opportunities for companies to combine personal care with health and wellness.
2. Beauty Supplements - Moxy introduces a line of beauty supplements that support sleep, immunity, stress, gut wellness and more, potentially creating opportunities for supplement companies looking to expand into personal care.
3. Customized Skincare - Moxy introduces cleansers, moisturizers, scrubs, masks and refills for everyday skincare with a focus on uniquely serving the needs of skin that's dry, sensitive or oily, potentially creating opportunities for personalization and customization in the skincare industry.
Industry Implications
1. Personal Care - Bath & Body Works is expanding its personal care offerings with Moxy, creating opportunities for other personal care companies to diversify their product offerings.
2. Beauty & Skincare - Moxy's whole-body wellness line includes skincare and haircare solutions, potentially creating opportunities for other beauty and skincare companies to expand their offerings.
3. Health & Wellness - Moxy's new line of supplements supports sleep, immunity, stress, gut wellness and more, creating opportunities for companies in the health and wellness industry to partner with personal care companies and expand their distribution channels.
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