K18's Scientific Approach to Haircare Rapidly Reverses Damage
Laura McQuarrie — December 21, 2021 — Fashion
References: k18hair & prnewswire
K18 is the high-performance biotech haircare brand that has now expanded into Sephora and it shares a science-based approach to improving the health of the hair. With products like the Leave-In Molecular Repair Hair Mask, the brand shares the power of the K18Peptide, which has been clinically proven to reverse hair damage in just four minutes. This breakthrough ingredient is said to have been "developed by applying computational models with sequence analogy used in biotech to the molecular structure of human hair."
By looking to nature, the biology of hair and the structure of keratin building blocks, the results-driven brand has found an effective way to support hair health with less product and less damage in a matter of minutes. This innovative haircare product is vegan, cruelty-free, color-safe and dermatologically tested.
By looking to nature, the biology of hair and the structure of keratin building blocks, the results-driven brand has found an effective way to support hair health with less product and less damage in a matter of minutes. This innovative haircare product is vegan, cruelty-free, color-safe and dermatologically tested.
Trend Themes
1. Performance Biotech Haircare - There is a growing trend towards science-based approach to haircare that improves the health of hair through the use of biotechnology and computational modeling.
2. Hair Repair in Minutes - There is a trend towards haircare products that use breakthrough ingredients, like K18Peptide, that can reverse hair damage in just a few minutes.
3. Nature-inspired Haircare - There is a trend towards using nature and the biology of hair as inspiration for innovative and effective haircare solutions that support hair health with less damage.
Industry Implications
1. Beauty and Personal Care - There is an opportunity for beauty and personal care companies to develop and market science-based haircare products that improve the health of hair using biotechnology and computational modeling.
2. Haircare Manufacturing - There is an opportunity for haircare manufacturers to invest in breakthrough ingredients, like K18Peptide, to create hair repair products that can reverse damage in just a few minutes.
3. Nature-based Products - There is an opportunity for companies to create nature-inspired haircare products that are vegan, cruelty-free, color-safe and dermatologically tested for consumers that prioritize ingredient transparency and harm reduction.
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