Bad Habit Targets Stressed-Out Gen Z & Millennial Skin
Laura McQuarrie — November 19, 2020 — Fashion
References: badhabitbeauty & ca.finance.yahoo
Bad Habit describes itself as a hybrid skin-care-wellness brand for Gen Z and young Millennials and it shares products that specifically target stressed-out skin. The brand's clean and vegan products fall under categories like Daily Skincare Essentials for morning and evening use, and targeted Quick Fix Treatments that are meant to help with everything from dehydration to a lack of sleep.
With its products and messaging, Bad Habit is on a mission to remind consumers that "you don't have to be good all the time to have good skin all the time." As the brand sees it, the tech-filled lifestyles of its target demographic create not only mental and emotional stress but also stressed-out skin.
Image Credit: Bad Habit
With its products and messaging, Bad Habit is on a mission to remind consumers that "you don't have to be good all the time to have good skin all the time." As the brand sees it, the tech-filled lifestyles of its target demographic create not only mental and emotional stress but also stressed-out skin.
Image Credit: Bad Habit
Trend Themes
1. Stress-focused Skincare - Opportunity for companies to create skincare products that specifically target stressed-out skin caused by today’s fast-paced and tech-filled lifestyles.
2. Clean and Vegan - Disruptive innovation opportunity for companies to develop clean and vegan products that cater to the growing demand for cruelty-free, natural, and sustainable skincare options.
3. Quick Fix Treatments - Opportunity for companies to create targeted quick fix treatments that address common skincare concerns caused by stress, such as dehydration and lack of sleep.
Industry Implications
1. Skincare - Companies in the skincare industry can incorporate innovative ingredients and develop new product lines to cater to the demand for stress-focused skincare for Gen Z and young Millennials.
2. Wellness - There’s potential for the wellness industry to tap into the connection between mental wellness and skincare by offering stress reduction and relaxation products alongside skincare products.
3. Technology - Technology companies can create digital solutions like apps that offer personalized skincare routines, stress reduction tips, and mental wellness coaching to support healthy skin.
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