Brooklyn + Bailey Launched its Skincare to Share Affordable, Clean Care
Laura McQuarrie — August 31, 2022 — Fashion
References: walmart & prnewswire
Brooklyn + Bailey McKnight are known for their vlogs on YouTube and now the social media personalities are introducing affordable, community-created skincare essentials in partnership with Maesa. itk is on a mission to make sure that "everyone has access to knowledge so that they can understand what their skin needs and stay 'in the know' about products to get them there - because caring for your skin should be as ever-evolving as you."
The skincare line for Gen Z includes clean and accessible skincare solutions for all that provide support day and night. There's the Clay Color-changing Mask and the Nightly Clarifying Serum, as well as a Milk-to-Foam Cleanser and a Prebiotic Gel Moisturizer, all of which are vegan. Additionally, these dermatologist-tested products do without artificial fragrances, sulfates and parabens.
The skincare line for Gen Z includes clean and accessible skincare solutions for all that provide support day and night. There's the Clay Color-changing Mask and the Nightly Clarifying Serum, as well as a Milk-to-Foam Cleanser and a Prebiotic Gel Moisturizer, all of which are vegan. Additionally, these dermatologist-tested products do without artificial fragrances, sulfates and parabens.
Trend Themes
1. Affordable Clean Skincare - The trend is creating clean skincare at an affordable price for the younger generation which has the potential to disrupt traditional high-end skincare brands.
2. Community-created Skincare Solutions - The trend is creating skincare solutions for all with collaboration from the community which has the potential to disrupt the traditional skincare market.
3. Vegan Skincare Products - The trend is creating skincare products that are vegan which has the potential to disrupt the traditional skincare market.
Industry Implications
1. Beauty Industry - The beauty industry can leverage these trends to create new skincare products and marketing strategies.
2. Social Media Industry - The social media industry can leverage these trends to create more influencer collaborations.
3. Retail Industry - The retail industry can leverage these trends to create more accessible and affordable clean skincare products.
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