WeDo Makes Natural, Vegan Products for Millennials and Gen Z
Laura McQuarrie — December 3, 2020 — Eco
References: wedoact & cosmeticsbusiness
weDo is a new brand that makes high-performing natural hair care products to support a more ethical and sustainable future. The brand's minimalist, vegan and cruelty-free products appeal to Millennial and Gen Z consumers, especially as the products are made in a way that helps to conserve resources and many of them boast multipurpose forms. The Protect Balm, for example, can be used as a hair texturizer or a lip balm, the Natural Oil is a hair and boxy elixir and the Moisturizing Day Cream can be used for the hands or hair.
Just as the brand's products are mindfully formulated, they are carefully packaged to reduce waste, using solutions that are 100% recyclable, made with post-consumer recycled plastic and FSC certified recycled cardboard.
Image Credit: weDo
Just as the brand's products are mindfully formulated, they are carefully packaged to reduce waste, using solutions that are 100% recyclable, made with post-consumer recycled plastic and FSC certified recycled cardboard.
Image Credit: weDo
Trend Themes
1. High-performing Natural Products - Opportunity for developing innovative, high-performing natural products that appeal to eco-conscious Millennials and Gen Z.
2. Minimalist and Multipurpose Formulations - Opportunity to create multipurpose formulations that offer convenience and versatility to consumers seeking simplicity in their hair care routines.
3. Sustainable Packaging Solutions - Opportunity to develop sustainable packaging solutions that reduce waste and demonstrate a commitment to environmental responsibility.
Industry Implications
1. Hair Care - Hair care industry can tap into the growing demand for natural, vegan and multipurpose hair care products.
2. Beauty and Personal Care - Beauty and personal care industry can incorporate sustainable packaging solutions to align with the values of eco-conscious consumers.
3. Sustainable Consumer Goods - Sustainable consumer goods industry can explore innovative formulations and packaging solutions that cater to the needs of conscious consumers.
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