JD.com's AR Styling Station Helps Consumers Virtually Try Cosmetics
Laura McQuarrie — March 3, 2018 — Marketing
References: cosmeticsbusiness
At the Butterfly Festival in Beijing, JD.com introduced an updated app and AR Styling Station experience that lets consumers virtually try on its products before deciding to make a purchase.
With the augmented reality try-on tool, consumers are able to use their mobile device for an interactive, personal experience with products. The app makes it easy for consumers to apply a full face of makeup, virtually, including everything from lipstick and blush to colored contact lenses and eyebrows.
The app-based experience gives consumers the same kind of results that they might get from visiting a makeup counter and consulting a professional, but AR Styling Station offers looks that can be quickly previewed, changed or removed instantly in a mess-free manner.
With the augmented reality try-on tool, consumers are able to use their mobile device for an interactive, personal experience with products. The app makes it easy for consumers to apply a full face of makeup, virtually, including everything from lipstick and blush to colored contact lenses and eyebrows.
The app-based experience gives consumers the same kind of results that they might get from visiting a makeup counter and consulting a professional, but AR Styling Station offers looks that can be quickly previewed, changed or removed instantly in a mess-free manner.
Trend Themes
1. AR Makeup Try-on - AR technology allows consumers to virtually try on makeup products, enhancing the purchasing experience.
2. Interactive Virtual Experiences - Augmented reality tools provide consumers with interactive and personalized experiences with products, boosting engagement and satisfaction.
3. On-demand Beauty Consultation - AR Styling Station offers virtual makeup consulting, providing consumers with convenient and mess-free professional advice.
Industry Implications
1. Beauty and Cosmetics - AR makeup apps disrupt the beauty industry by revolutionizing the way consumers try and purchase products.
2. Retail and E-commerce - AR try-on tools offer a disruptive innovation opportunity for retailers, enabling a seamless online shopping experience.
3. Technology and Augmented Reality - AR Styling Station showcases the potential of technology in enhancing consumer experiences and driving innovation in the AR industry.
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