The Coty Magic Mirror Launches a Try-On Following Product Interaction
Laura McQuarrie — April 25, 2018 — Fashion
References: coty & cosmeticsbusiness
Over the past few years, there have been plenty of virtual and augmented reality platforms and apps introduced to simplify the process of trying on multiple cosmetic products, looks and shades—the Coty Magic Mirror adds a new dimension to this experience by integrating interactions with physical products.
For its newly relaunched Bourjois boutique in Paris, Coty developed the blended reality beauty mirror for highly engaging product discovery experiences. While many VR and AR mirrors have consumers interact with the technology by pressing on a touchscreen, the Coty Magic Mirror recreates a realistic try-on experience by having consumers first pick up a tangible product. Instantly, as if by magic, the corresponding lipstick shade appears on a consumer's lips.
As part of a consumer survey, Coty found that 72% of consumers desired in-store beauty experiences that mix both physical and digital elements for greater realism and believability.
For its newly relaunched Bourjois boutique in Paris, Coty developed the blended reality beauty mirror for highly engaging product discovery experiences. While many VR and AR mirrors have consumers interact with the technology by pressing on a touchscreen, the Coty Magic Mirror recreates a realistic try-on experience by having consumers first pick up a tangible product. Instantly, as if by magic, the corresponding lipstick shade appears on a consumer's lips.
As part of a consumer survey, Coty found that 72% of consumers desired in-store beauty experiences that mix both physical and digital elements for greater realism and believability.
Trend Themes
1. Blended-reality Beauty Mirrors - The Coty Magic Mirror integrates physical and digital elements for a more realistic and engaging try-on experience.
2. Virtual and Augmented Reality Makeup - Platforms and apps that use VR and AR technology simplify the process of trying on multiple cosmetic products and shades.
3. Consumer Desire for Realistic Beauty Experiences - 72% of consumers desire in-store beauty experiences that combine physical and digital elements for greater realism.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can leverage blended-reality beauty mirrors to provide innovative and engaging product try-on experiences.
2. Technology Industry - The technology industry can develop virtual and augmented reality platforms and apps that enhance the process of trying on cosmetic products.
3. Retail Industry - The retail industry can incorporate blended-reality beauty mirrors into stores to meet consumer desires for more realistic beauty experiences.
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