Animal tourism takes precedent amidst travelers with no time for pets
Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining.
Trend Themes
1. Urbanized Animal Tourism - As city-based animal attractions gain popularity, there is a need for convenience and novelty instead of formalized accommodations, presenting a disruptive innovation opportunity for zoo-like establishments that prioritize interactive animal experiences.
2. Exotic Relaxation - The rise of exotic relaxation experiences like snake massages presents an opportunity for spas to experiment with unconventional wellness therapies, targeting adventurous travelers seeking unique and unusual experiences.
3. Magical and Mystical Lodging - Lodges and resorts that offer minimalist, eco-friendly accommodations within a natural environment present a disruptive innovation opportunity for hotels to offer guests a more immersive and authentic travel experience.
Industry Implications
1. Hospitality - Cities and destinations that prioritize offering unique accommodation that immerses guests in environments that challenge the conventional hotel and resort model shift from selling standardized rooms to selling individualized experiences.
2. Tourism - As travelers seek to differentiate their travel experiences through novel animal interactions, innovative approaches to animal tourism become a major point of differentiation for tourist destinations.
3. Wellness - The rise in unconventional wellness therapies, like snake massages, offers spas the chance to curate unique treatments and attract travelers seeking offbeat wellness experiences.
