The 'My Food My Way' Initiative Aims to Instill Healthy Eating
Sarah Nazim — September 2, 2012 — Marketing
References: myfoodmyway & metronews
The 'My Food My Way' campaign aims to get Toronto youth eating healthier at lunch time. Susur Lee is a Toronto-based chef that is going to be aiding in the creation of making tasty and affordable meals that high-school students will enjoy.
International chef, Jamie Oliver took on a similar task in trying to revamp the school food menus in the United States, except in his case it was filmed as a reality show, taking viewers behind the scenes every step of the way.
The first part of the campaign involves getting students opinions on what they like and dislike through social media sites such as Facebook, Twitter and an interactive food survey that's been placed on subway platforms. So far, the survey is indicating that besides the food needing to be revamped, the children would like other amenities such as free Wifi, movable furniture and music.
The goal of the campaign is to have menus that are student-approved and cooked by them as well. There are plans to have a credit system in place where those who participate get something in return.
This campaign is a great way to engage youths, and promote healthy living.
International chef, Jamie Oliver took on a similar task in trying to revamp the school food menus in the United States, except in his case it was filmed as a reality show, taking viewers behind the scenes every step of the way.
The first part of the campaign involves getting students opinions on what they like and dislike through social media sites such as Facebook, Twitter and an interactive food survey that's been placed on subway platforms. So far, the survey is indicating that besides the food needing to be revamped, the children would like other amenities such as free Wifi, movable furniture and music.
The goal of the campaign is to have menus that are student-approved and cooked by them as well. There are plans to have a credit system in place where those who participate get something in return.
This campaign is a great way to engage youths, and promote healthy living.
Trend Themes
1. Youth Engagement - Opportunity for businesses to create campaigns and initiatives that actively involve and empower young people.
2. Student-cooked Meals - Disruptive innovation opportunity for companies to develop meal kits or meal delivery services specifically designed for high-school students.
3. Social Media Feedback - Businesses can utilize social media platforms and interactive surveys to gather valuable feedback and insights from their target audience.
Industry Implications
1. Food Service - The food service industry can tap into the demand for healthier and student-approved high-school meals.
2. Education - Opportunity for educational institutions to incorporate student-led cooking programs as part of their curriculum.
3. Technology - Companies in the technology industry can explore partnerships or sponsorship opportunities to provide free WiFi and other amenities in high-school cafeterias.
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