Alcohol-promoting tables reflect a more open and accepting culture of drinking
Implications - With celebrity culture often portraying acts of indecency in a very open and normalized manner, modern consumers, particularly youth, are subsequently becoming more immune and expressive of traditionally immoral activities. Furnishings that promote alcohol indulgence and behavior provide individuals with more convenient ways to drink socially at home, combining practical pieces of decor with the need to participate in acts of consumption.
Trend Themes
1. Normalization of Immoral Activities - As modern consumers become more immune to and expressive of traditionally immoral activities, furnishings that promote indulgence in these activities provide an opportunity for practical pieces of decor to be combined with the need to participate in acts of consumption.
2. Portable and Multi-purpose Furnishings - There is a demand for furniture with added mobility and versatility, allowing individuals to take their entertainment with them wherever they go.
3. Innovative Drinking Games - The need for novelty and excitement in drinking activities has resulted in the development of both minimalist and extravagant drinking games.
Industry Implications
1. Furniture and Home Goods - Companies that efficiently merge innovative designs with functionality to create multi-purpose and unconventional furniture will likely appeal to a wider range of consumers.
2. Food and Beverage - A new wave of innovation in the drinking culture and party games provides an opportunity for bars and clubs to attract customers with merchandise that caters to their personality or interests.
3. Entertainment Technology - Companies that offer a wide range of interactive entertainment technology market products have an opportunity to expand their line of products by developing games that cater to young adults interested in drinking games and other alcohol-related activities.
6 Featured, 47 Examples:
1,078,290 Total Clicks
Date Range:
Aug 12 — Mar 14
Trending:
Warm
Consumer Insight Topics:
