Volkswagen 'Up! Holland Up!' Campaign Awards People Who Scream Loudest
Katherinev123 — July 30, 2012 — Autos
References: cargocollective & digitalbuzzblog
The Volkswagen 'Up! Holland Up!' campaign just might be one of the most unique campaigns for the London 2012 Olympics yet. This creative campaign gave Dutch fans the opportunity to win tickets to the London Olympic Games by making a Volkswagen car go as fast as possible -- only, instead of driving it the normal way, the participants had to scream and cheer as loud as possible to get the car to move.
Volkswagen, with OrangeMotion Technologies, created a scream-powered vehicle by removing the car's foot pedals, and then reconfiguring the "engine CPU to translate sound decibels into RPM’s to power the car," describes the Digital Buzz blog. Thus, the louder the noise, the more powerful the car will be and the faster it will go. Participants competed with one another to get the car to move 100 meters in the fastest time, with the winner receiving tickets to the Olympics.
Volkswagen, with OrangeMotion Technologies, created a scream-powered vehicle by removing the car's foot pedals, and then reconfiguring the "engine CPU to translate sound decibels into RPM’s to power the car," describes the Digital Buzz blog. Thus, the louder the noise, the more powerful the car will be and the faster it will go. Participants competed with one another to get the car to move 100 meters in the fastest time, with the winner receiving tickets to the Olympics.
Trend Themes
1. Interactive Marketing Campaigns - Companies are beginning to develop engaging marketing campaigns to increase brand awareness and customer loyalty through unique experiential events and activities.
2. Sound-powered Technology - Sound-powered technology is revolutionizing the way we think about energy and transportation by harnessing the power of sound and decibels to fuel engines and other devices.
3. Crowdsourced Advertising - Companies are relying on user-generated content to create marketing campaigns that are more authentic, engaging, and cost-effective.
Industry Implications
1. Automotive Industry - In the automotive industry, there is an opportunity to create unique, innovative campaigns that showcase the latest technology and connect with customers in a meaningful way.
2. Marketing Industry - The marketing industry is constantly evolving, with new technologies and methods emerging that can help companies create unique, engaging campaigns that stand out from the competition.
3. Event Planning Industry - Event planners can incorporate exciting and interactive experiences into their events to create memorable experiences for attendees and generate buzz around their brand or product.
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