Charitable apparel seeks to promote social good in a modern manner
Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
Trend Themes
1. Charitable Fashion Partnerships - Fashion designers collaborating with charities to engage participants on a more approachable level and utilize more culturally relatable techniques.
2. Socially Conscious Apparel - Apparel companies selling products that donate a portion of the proceeds to charitable causes.
3. One-for-one Giving - Business models where a product is donated to a person in need for every product purchased.
Industry Implications
1. Fashion and Apparel - Fashion designers and apparel companies are increasingly collaborating with charities to leverage their brand and social responsibility.
2. Social Entrepreneurship - Social entrepreneurs are creating businesses with the goal of making a social impact through their products and services.
3. Non-profit - Charitable organizations are benefiting from partnerships with fashion designers and apparel companies that are interested in social good.
12 Featured, 99 Examples:
887,548 Total Clicks
Date Range:
Jul 12 — Sep 14
Trending:
Hot
Consumer Insight Topics:
