Tea accessories are revamped with child-like designs to diversify appeal
Implications - As a method to market a once-stuffy tradition to more diverse market audiences, brands are turning to playful, toy-like accessories to add visual excitement to tea time. By adding youthful qualities to a traditionally pristine product, retailers are able to expose a sophisticated and healthy habit to wider audiences.
Trend Themes
1. Playful Tea Accessories - Brands are turning to playful, toy-like accessories to add visual excitement to tea time and market a once-stuffy tradition to more diverse market audiences.
2. Quirky Tea Infusers - Tea infusers are being revamped and redesigned to create unique and quirky tea experiences for consumers.
3. Innovative Tea Brewing Methods - New and innovative tea brewing devices are being developed to make tea brewing faster, easier and more convenient for consumers.
Industry Implications
1. Consumer Goods Industry - The consumer goods industry can learn from the trend of turning traditional products into fun, playful and quirky items to appeal to a wider audience and boost sales.
2. Kitchenware Industry - The kitchenware industry can capitalize on the trend of unique and innovative tea infusers to create a range of fun and useful kitchen items for the modern consumer.
3. E-commerce Industry - The e-commerce industry can take advantage of the popularity of unique and unusual tea accessories by creating an online shop that specializes in selling quirky and innovative kitchenware items.
6 Featured, 42 Examples:
310,633 Total Clicks
Date Range:
Jun 13 — Mar 14
Trending:
Mild
Consumer Insight Topics:
