Promote Heart Disease Awareness at The 'Undeading' This Halloween
Elise Ying-Hei Ho — October 10, 2012 — Marketing
References: theundeading & ufunk.net
Along with Agency59, the Heart and Stroke Foundation has twisted the typical murderous brain-sucking zombies into life-savers in The Undeading campaign.
An outbreak began this past September, according to The Undeading website, and in early October, the city was overrun and polluted with zombies. Zombies attack civilians but what do they do when the civilian suffers from cardiac arrest? Instead of abandoning the seemingly dead woman, the zombies, oddly, follow the correct steps of CPR in hopes to revive her. After all, her brains are no good to them when dead.
In this new campaign launched just in time for Halloween, the Heart and Stroke Foundation is hoping to promote awareness by recruiting volunteers to help break the Guinness World Record for CPR training this October 25th, 2012 at The Undeading At Canada's Wonderland event.
An outbreak began this past September, according to The Undeading website, and in early October, the city was overrun and polluted with zombies. Zombies attack civilians but what do they do when the civilian suffers from cardiac arrest? Instead of abandoning the seemingly dead woman, the zombies, oddly, follow the correct steps of CPR in hopes to revive her. After all, her brains are no good to them when dead.
In this new campaign launched just in time for Halloween, the Heart and Stroke Foundation is hoping to promote awareness by recruiting volunteers to help break the Guinness World Record for CPR training this October 25th, 2012 at The Undeading At Canada's Wonderland event.
Trend Themes
1. Life-saving Zombie Ads - Using zombies in advertising campaigns to promote life-saving skills and awareness.
2. CPR Training Awareness - Creating awareness and encouraging participation in CPR training programs.
3. Guinness World Record Events - Organizing large-scale events to break Guinness World Records and generate attention for important causes.
Industry Implications
1. Advertising - Utilizing creative and unconventional advertising techniques to promote social causes.
2. Healthcare - Promoting CPR training and awareness in the healthcare industry to improve emergency response.
3. Event Management - Planning and executing large-scale events that attract public attention and support for various causes.
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