Pop culture PJs transform aspects of home into culturally expressive outlets
Implications - With clothing designs frequently going out of fashion due to the constant shift in consumer interests, brands are looking to more culturally influential factors that individuals, particularity youth, can identify with. Utilizing pop culture references in such basic ensembles as sleepwear provide consumers with a convenient way to stay connected with modern influences, combining basic comforts of home with the need to stay connected within the media sphere.
Trend Themes
1. Pop Culture Sleepwear - Using pop culture references in sleepwear provides consumers with a convenient way to stay connected with modern influences, combining basic comforts of home with the need to stay connected within the media sphere.
2. Nostalgic Sleepwear - Superhero, cartoon and classic TV show onesies and pajamas provide consumers with the opportunity to revisit their favorite characters from childhood and feel like a kid again.
3. Famous Character Sleepwear - Pajamas featuring famous characters from popular TV shows, movies and internet memes showcase how beloved characters can easily become part of pop culture and fashion.
Industry Implications
1. Fashion - Fashion brands can use pop culture references and beloved characters to create comfortable loungewear and sleepwear that appeals to consumers based on nostalgia and cultural trends.
2. Marketing - Marketing companies can use beloved characters and famous references to create marketing campaigns to attract consumers who are interested in nostalgia and culture.
3. Tv/movie/meme Industry - Companies in these industries can monetize popular characters and memes by licensing out their likeness for use in sleepwear and other merchandise.
6 Featured, 52 Examples:
1,098,826 Total Clicks
Date Range:
Jan 12 — Mar 14
Trending:
Warm
Consumer Insight Topics:
