A demand for authenticity prompts celebs to engage in down-to-earth tactics
Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to.
Trend Themes
1. Authenticity Craze - Consumers are looking for authenticity in marketing and entertainment, leading to celebrities engaging in self-deprecating exposure tactics.
2. Interactive Nostalgia - Interactive nostalgia with audience participation is becoming popular, as seen in sitcom theme song tributes and evolutionary dance move skits.
3. Hashtag Satire - Satirical skits, such as Jimmy Fallon's hashtag conversations with celebrity guests, are highlighting the overuse of hashtags on social media.
Industry Implications
1. Entertainment - Opportunities to create marketing and entertainment that's authentic and relatable to consumers.
2. Social Media - Disruptive innovation opportunities within social media to enhance the user experience and counteract hashtag overuse.
3. Event Planning - Opportunities to create interactive nostalgia experiences for events, such as sitcom theme song tributes and evolutionary dance move skits.
6 Featured, 40 Examples:
117,063 Total Clicks
Date Range:
Jul 12 — Mar 14
Trending:
Untested
Consumer Insight Topics:
