Brands expand the product lifestyle with 'aftermarket' mods
Implications - The days of singular products are numbered as the notion of co-branding and collaboration take center stage in the market. Iconic products or celebrity endorsements are pushing into new areas of marketing that ritualize two seemingly separate products. Creating a market where one seemingly requires the other to be complete, brands are evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
Trend Themes
1. Collaboration Marketing - The trend of collaborating two seemingly separate products to create a market where one seemingly requires the other is rapidly gaining popularity, evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
2. Celebrity Endorsement - Partnering with celebrities, especially trending pop icons, is a powerful way for brands to better appeal to young fans and drive sales, providing an opportunity to market products in creative ways that generate unique and share-worthy brand experiences for consumers.
3. Personalized Collaborations - Personalizing collaborations, such as customizing products with a theme, lets brands create new and exclusive products that stand out from the competition, attract consumer attention, strengthen brand loyalty and reinforce their unique identity in the market.
Industry Implications
1. Fashion and Apparel - Collaborations and celebrity endorsements in the fashion industry continue to thrive, with established brands partnering with celebrities to create new targeted collections aimed at the younger demographic.
2. Entertainment - From music to movies, the relationship between Hollywood stars and companies to develop celebrity-branded products has proven a successful trend, with brands working to create unique and personalized products that appeal to fans, creating a more dynamic shopping experience.
3. Lifestyle and Personal Care - Brands are focusing on product bundling and targeting specific groups to develop unique and personalized product lines, presenting an opportunity to create new customer segments and strengthen relationships with existing customers.
8 Featured, 71 Examples:
459,163 Total Clicks
Date Range:
Jun 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:
