Going for a nature over nurture approach, toys encourage floor play
Implications - The majority of toys encourage children to sit up or stand in order to aid the development process, but a growing movement of designs that speak to a child's inherent desire to remain close to the floor are allowing development to happen more naturally as opposed to being forced. This holistic approach to play satisfies parental demand for an ecological ethos when it comes to childrearing that encourages nature over nurture instead of heavily manufactured experiences.
Trend Themes
1. Nature-centric Toys - Toys are being designed to fulfill the inherent desire of children to remain close to the ground, rather than forcing them to sit up or stand.
2. Multi-functional Kids Products - A growing movement of designs that offer several functions, such as folding blankets that can transform into a plush toy and soft surfaces for playtime that turn into hidden toy boxes.
3. Multi-sensory Toys - Designs that combine lights and sounds to create the most restful and relaxing environments for kids to fall asleep in.
Industry Implications
1. Toy Industry - Manufacturers of imaginative and nature-centric toys can benefit from this trend by creating designs that satisfy parental demand for ecological ethos and encourage nature over nurture.
2. Home Decor and Furnishing Industry - This trend opens up opportunities for designers to create multi-purpose products that cater to the space-conscious, environmentally-friendly, and minimalist consumer who values style, functionality, and sustainability in their homes.
3. Audio and Visual Technology Industry - This trend offers opportunities for tech companies to create innovative, interactive, and sensory-centered toys and apps that evoke positive emotions and contribute to childhood development.
6 Featured, 55 Examples:
608,613 Total Clicks
Date Range:
Mar 13 — Mar 14
Trending:
Average
Consumer Insight Topics:
