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Food Hacks

DIY viral food trends fuel a need for customizable kits and menu items

Trend - In light of viral "food hacks" on social media, brands in this space -- typically within QSR -- are offering kits, menu items, and campaigns suggesting consumers take a creative spin on their orders. This is an offshoot of the "secret menu" approach that was popular in recent years, tweaked for a generation that requires more creativity.

Insight - Viral TikTok food trends have become the go-to for Z Tribe in recent months, becoming especially popular over quarantine as this generation seeks a way to exercise creativity. Taking this skill into the post-pandemic world and the restaurant/QSR industry requires a compromise between set items and DIY cooking. This curated food hack approach satisfies both needs while also allowing brands in this space to appear as an insider of this Internet subculture's inner workings.
Workshop Question - How can your brand be more of an "insider" to Internet subcultures?
Trend Themes
1. DIY Food Hacks - Brands in the QSR industry are offering customizable kits and menu items inspired by viral TikTok food trends, satisfying both DIY creativity and traditional dining needs.
2. Viral Recipes on Social Media - As consumers continue to look for quick and easy recipe ideas, social media platforms such as TikTok have become a breeding ground for viral recipes that translate into menu items or grocery store products for food brands.
3. Collaborative Creator-led Menus - Exclusive menus created through collaborations with social media influencers are becoming more common, giving brands the opportunity to appeal to a younger, digitally-connected audience.
Industry Implications
1. Fast Food Industry - The QSR industry is adapting to viral DIY food trends and offering customizable options to meet the creative needs of their younger customer base.
2. Food and Beverage Industry - Social media-inspired recipes have the potential to translate into menu items or grocery store products for brands looking to stay innovative and keep up with current trends.
3. Technology Industry - The rise of social media, influencer culture, and user-generated content have led to opportunities for the development of software and apps geared towards foodie culture and recipe-sharing.
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
16 Featured, 141 Examples:
108,515 Total Clicks
Date Range:
Oct 20 — May 24
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Collaborative Creator-Led Menus
Collaborative Creator-Led Menus
TikTok Treats on Postmates Shares Viral Food and Beverages
TikTok Treats on Postmates is a new menu that shares some of the most popular food and beverages on the short-form video platform—and fittingly, the creations will only be available for a short... MORE
Viral Pink Condiments
Viral Pink Condiments
Chef Pii & Dave's Gourmet are Bringing The Pink Sauce to the Masses
The Pink Sauce is infamous on TikTok and now Chef Pii, the creator of the viral condiment, has partnered with Dave’s Gourmet to help the entrepreneur bring her vision to an even wider market.... MORE
Viral Mocktail-Inspired Smoothies
Viral Mocktail-Inspired Smoothies
The Smoothie King Sleepy Girlzzz Smoothie Has Tart Cherry
The Smoothie King Sleepy Girlzzz Smoothie is a new item hitting the menu at participating locations that’s perfect for curious TikTok users to try out on their next visit. The smoothie is... MORE
Social Media-Inspired Lemonades
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TikTok Inspired the Creation of Starbucks' Strawberry Sunset Drink
There’s a colorful new limited-time summer menu item at Starbucks called Strawberry Sunset and it was brought into existence thanks to TikTok. This refreshing beverage pairs iced green tea... MORE
Viral Vegan Blueberry Cookies
Viral Vegan Blueberry Cookies
Justine Eats Recently Created a TikTok-Famous Cookie Recipe
TikTok has become a platform where many health-conscious consumers seek inspiration for meals and baked goods. Notably, Justine Snacks, a “foodie” content creator, recently created a... MORE
Viral Grilled Cheese Burritos
Viral Grilled Cheese Burritos
Chipotle Teamed Up with a TikTok Creator to Share a Tasty Menu Hack
Chipotle teamed up with TikTok creator Yanotom to share a viral menu hack the internet has taken to calling “The Chipotle Grilled Cheese Burrito.” This menu hack involves ordering a... MORE
Personalized Pizza Challenges
Personalized Pizza Challenges
Pizza Hut's TikTok #ForYouPizza Challenge Inspires Tastemaker Pizzas
Pizza Hut’s #ForYouPizza Challenge on TikTok encourages users to share their personalized $10 Tastemaker pizza creations for a chance to have their recipe available online for a limited time,... MORE
Virally Inspired Virtual Menus
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The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Baked feta pasta, fried lasagna and chopped sandwiches are some of the viral recipes that are easy to order from Virtual Dining Concepts’ Creator’s Kitchen As Seen on TikTok menu. This... MORE
TikTok-Inspired Diner Menus
TikTok-Inspired Diner Menus
Denny’s Kicks Off Summer with a Social Stars Influenced Menu
In anticipation of summer, Denny’s recently launched a new menu inspired by TikTok stars dubbed the Social Stars Influenced Menu. These new menu items are the latest installment in Denny’... MORE
Pre-Seasoned Holiday Veggie Blends
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Trader Joe’s Holiday Vegetable Hash is a Holiday Dinner Hack
Just in time for Thanksgiving, Trader Joe’s has debuted a new Holiday Vegetable Hash. No holiday dinner is complete without some vegetable side dishes, but all those extra veggies can take a... MORE
Breakfast QSR Marketing Campaigns
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
As part of its 65th anniversary celebration, IHOP has launched an influencer marketing campaign called “#HowDoYouRooty?” in which it has enlisted content creators on TikTok to inspire... MORE
Rum-Soaked Pineapple Snacks
Rum-Soaked Pineapple Snacks
'Adult Pineapple' is a Viral TikTok Recipe That Combines Fruit & Rum
From baked feta pasta and salmon bowls to whipped coffee, TikTok is a place to find plenty of food ideas and among them is Adult Pineapple is a simple, grown-up snack that’s gone viral for its... MORE
Social Media Crispy Smashed Potatoes
Social Media Crispy Smashed Potatoes
MeatLikeMike's Crispy Smashed Roasted Potatoes Are Viral
At-home cooking has grown tremendously in the wake of the COVID-19 pandemic and subsequent lockdown. Many are looking online to find easy and delicious recipes, specifically on the popular social... MORE
Takeout-Enhancing Meal Packs
Takeout-Enhancing Meal Packs
Zax Pack Hacks Turn Zaxby's Menu Items into At-Home Meals
At a time when people are spending more time in the kitchen and getting creative with their home cooking, Zaxby’s is introducing Zax Pack Hacks to help people make delicious meals at home... MORE
Burrito App Customization Features
Burrito App Customization Features
The Chipotle App Has a New Complete Customization Feature
Chipotle is making it easier than ever to create your dream burrito or bowl with its new Complete Customization feature. Complete Customization is a new feature now available in through the... MORE
Chef-Crafted Vegan Sundaes
Chef-Crafted Vegan Sundaes
Craig's Vegan Collaborated with Christina Najjar on the Tinx Sundae
Inspired by the Tinx Hot Girl Sundae, a custom dessert on the menu of Craig’s Restaurant crafted by Christina “Tinx” Najjar, Craig’s Vegan teamed up with the TikTok content... MORE

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Aceology's Cheeky Butt Mask Trio Has Smoothing, Hydrating & Firming Benefits
Alcoholic Freezer Bars
Alcoholic Freezer Bars
SILQ Spirited Ice is a Convenient, Low-Calorie Way to Consume Alcohol
Hockey-Themed Burrito Promotions
Hockey-Themed Burrito Promotions
Chipotle's Wear Your Hockey Jersey Program Promotes Hockey Week
Quitters Day Food Promotions
Quitters Day Food Promotions
Chipotle Mexican Grill Launched a Twitter Fitness Promotion
Organic Breakfast Burritos
Organic Breakfast Burritos
Tocaya Organica's Breakfast Burrito is Made with Organic Cage-Free Eggs
Digital-Friendly Mexican Eateries
Digital-Friendly Mexican Eateries
Chipotle's New Restaurant Design Supports Its Digital Business
Tropical Rum-Infused Wines
Tropical Rum-Infused Wines
The Echo Falls White Wine & Coconut Rum Fusion is Summer-Ready
Coconut Rum Frozen Custards
Coconut Rum Frozen Custards
Sweet Melody Ice Cream Celebrates Christmas With a Rum-Infused Flavor