Keto diets are accommodated by more food brands
Trend - The popularity of the Keto diet, where people eat high fat, low-carb foods, has resulted in brands offering a wider range of products that people who subscribe to the diet can turn to. Condiments are the newest items that have been adapted to suit Keto lifestyles.
Insight - Consumers are increasingly prioritizing their more niche food preferences, and want to be able to enjoy those preferences without having to take the effort to make them themselves. With the rise of dietary fads has come food brands' increased flexibility in adapting to the more specific needs of consumers.
Insight - Consumers are increasingly prioritizing their more niche food preferences, and want to be able to enjoy those preferences without having to take the effort to make them themselves. With the rise of dietary fads has come food brands' increased flexibility in adapting to the more specific needs of consumers.
Workshop Question - How is your brand accommodating niche customer preferences?
Trend Themes
1. Adapting to Niche Diets - Brands are adapting to the more specific needs of consumers with a rise in dietary fads, leading to increased product flexibility.
2. Naturally Sweetened Products - Products sweetened with natural ingredients like stevia are appealing to consumers looking for healthy alternatives to traditional products.
3. Probiotic Foods - Products containing probiotics are gaining popularity as more people become aware of the benefits of gut health and seek out ways to improve their digestive system.
Industry Implications
1. Food and Beverage - Food and beverage brands can explore serving niche dietary needs and create healthier alternatives as consumers seek healthier lifestyles.
2. Health and Wellness - Health and wellness industries can explore incorporating naturally sweetened products and probiotics into their offerings.
3. Retail - Retailers can capitalize on the popularity of products adapting to niche diets and healthy lifestyles by offering a variety of options for consumers with different dietary restrictions and preferences.
