Denny’s Kicks Off Summer with a Social Stars Influenced Menu
Grace Mahas — June 16, 2022 — Lifestyle
References: prnewswire
In anticipation of summer, Denny's recently launched a new menu inspired by TikTok stars dubbed the Social Stars Influenced Menu. These new menu items are the latest installment in Denny's Social Stars Influenced Menu that features meals inspired by 24 popular TikTok creators.
Denny's joined forces with Dmitri Robinson (@.Meech) and Kelz Wright (@kelz) on a new addition to Denny's pancake lineup: Shortberry Dream Cakes. In addition, the diner also collaborated with The Rapping Chef (@_MRPYREX) and Grace Africa (@Grace_Africa) on the Brisket-It-All Melt.
"As the official restaurant of summer, we've got a ton in store that will take summer to another level for our guests and we're kicking it off with our latest Social Stars Influenced Menu," said John Dillon, Chief Brand Officer of Denny's.
Denny's joined forces with Dmitri Robinson (@.Meech) and Kelz Wright (@kelz) on a new addition to Denny's pancake lineup: Shortberry Dream Cakes. In addition, the diner also collaborated with The Rapping Chef (@_MRPYREX) and Grace Africa (@Grace_Africa) on the Brisket-It-All Melt.
"As the official restaurant of summer, we've got a ton in store that will take summer to another level for our guests and we're kicking it off with our latest Social Stars Influenced Menu," said John Dillon, Chief Brand Officer of Denny's.
Trend Themes
1. Social Stars Influenced Menu - Restaurants can collaborate with social media influencers or content creators to create menu items that cater to their audience and attract new customers.
2. Tiktok-inspired Menus - Restaurants can take inspiration from popular social media platforms and leverage their trends to create new menu items that are both unique and familiar to their audience.
3. Summer Menu Launches - Restaurants can attract customers by launching seasonal menus that are tailored to the weather or the interests of their audience, creating a sense of exclusivity and excitement.
Industry Implications
1. Restaurant - Restaurants can incorporate social media trends into their marketing and menu offerings to attract a younger, tech-savvy demographic.
2. Social Media - Social media platforms can leverage their influencers to form partnerships with restaurants and other businesses, highlighting their influence over consumer behavior.
3. Influencer Marketing - Influencers can partner with businesses to create exclusive menu items that cater to their audience, and leverage their influence to promote those offerings on social media.
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