Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Adaptive Christmas

Christmas commercials reflect on the unlikely experiences of this year

Trend - Christmas tends to be a time of togetherness and reflection, and each year the campaigns reflect that. The unusual circumstances surrounding this year have resulted in Christmas ads that reflect on the pandemic, the sacrifices people have had to make and the positives that have come from it.

Insight - As consumers face a changed holiday season and reflect on a somber and disruptive year, they expect that brands are able to match their mood with a respectable tone. The positivity that's associated with the holiday season is still important, but consumers expect that brands employ it with an understanding of what they've collectively gone through.
Workshop Question - How is your brand approaching the holiday season in a way that's topical and sensitive?
Trend Themes
1. Emotional Advertising - The pandemic has driven a trend in emotional advertising, particularly around the themes of family and togetherness.
2. Lockdown Reflection - Ads are reflecting on the challenges of lockdown, with a focus on relatability and humor.
3. Year-referencing Campaigns - Brands are acknowledging the unique challenges of 2020 and incorporating them into their holiday campaigns.
Industry Implications
1. Advertising - Disruptive advertising campaigns that incorporate the emotional and humorous realities of the pandemic can build brand loyalty and positive associations with consumers.
2. Hospitality - The current trend towards emphasizing family and togetherness during the holidays provides opportunities for the hospitality industry to create inclusive and nostalgic experiences for customers.
3. Consumer Goods - With consumers prioritizing family and the home during the pandemic, consumer goods companies can focus on creating products that encourage togetherness and comfort.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 24 Examples:
33,108 Total Clicks
Date Range:
Dec 20 — Dec 20
Trending:
Mild
Consumer Insight Topics:

Related Examples

Llama-Themed Beer Promotions
Llama-Themed Beer Promotions
World of Beer Bar & Kitchen is Celebrating National Llama Day
Sportswear-Inspired Outerwear Capsules
Sportswear-Inspired Outerwear Capsules
Jil Sander and Arc’Teryx Join Forces on a FW21 Collection
Family-Friendly Wearable Towels
Family-Friendly Wearable Towels
The GoGo Towel is Fast-Drying and Available in Three Sizes
Reimagined Engagement Rings
Reimagined Engagement Rings
The Ten/Ten Program Highlights 10 Ethical & Sustainable Designs
Stylish Cereal-Branded Holiday Apparel
Stylish Cereal-Branded Holiday Apparel
Lucky Charms X Kith Released a 29-Piece Collection
Complete Nutrition Meal Pots
Complete Nutrition Meal Pots
The Jimmy Joy Instant Hot Vegan Meal Pots Come in Three Flavors
Sustainable Holiday Fir Gift Sets
Sustainable Holiday Fir Gift Sets
Juniper Ridge Offers a Variety of Eco-Friendly Gift Ideas
Brownie-Inspired Candy Releases
Brownie-Inspired Candy Releases
The M&M'S® Fudge Brownie Flavor is a Bite-Sized and Decadent Treat
High-Performing Ethical Haircare
High-Performing Ethical Haircare
WeDo Makes Natural, Vegan Products for Millennials and Gen Z
Social Media Basketball Partnerships
Social Media Basketball Partnerships
Snapchat's 2021 Basketball Campaign Will Offer NBA Highlights
Vegan-Friendly Hot Chocolate Kits
Vegan-Friendly Hot Chocolate Kits
Elmhurst 1925's Limited-Edition Kit Shares Free-From Essentials
Ultra-Sturdy Weatherized Outerwear
Ultra-Sturdy Weatherized Outerwear
The North Face Japan Updates Designs with GORE-TEX INFINIUM
DIY Aged Cheese Kits
DIY Aged Cheese Kits
Blacksticks Blue: Mature Your Own Lets Cheese Lovers Decide the Aging Process
Verified Freelancer Platforms
Verified Freelancer Platforms
The 'Hiretheverified' Platform Saves Time and More
Agile Digital Designer Monitors
Agile Digital Designer Monitors
The XtendTouch Pro AMOLED 4K Portable Monitor is Lightweight
Unconventional Drinking Vessels
Unconventional Drinking Vessels
These Wine Coolers & Glasses Reflect Changing Drinking Culture
Automated Sanitization Litter Boxes
Automated Sanitization Litter Boxes
The 'Catson' Automatic Cleaning Litter Box is Hassle-Free
Pod-Friendly Mobile Coffee Makers
Pod-Friendly Mobile Coffee Makers
The Staresso Portable Espresso Maker Prepares Premium Java
Instant Beer-Transforming Cocktail Cubes
Instant Beer-Transforming Cocktail Cubes
The Cubes Transform Beer into a Elada, Shandy, or Radler
Easy-to-Use Solar Power Systems
Easy-to-Use Solar Power Systems
The Supersola System is Simple to Set Up
Small Business-Specific Digital Marketplaces
Small Business-Specific Digital Marketplaces
Not Amazon Lets You Support Local Businesses
Fall-Ready Rugged Buckled Boots
Fall-Ready Rugged Buckled Boots
The Latest to Join Dr. Martens' Remastered Capsule is WTAPS
Greek Mythology-inspired Jewelry
Greek Mythology-inspired Jewelry
Designer Di Pesta Releases a SS 21 Jewelry Line
play_circle_filledFarmer-Supporting Beer Ads
Farmer-Supporting Beer Ads
Michelob ULTRA's 6 for 6-Pack Campaign Impacts Organic Farmland