Craig’s Vegan Created Pre-Portioned Minis with a Spoon on the Lid
Laura McQuarrie — July 20, 2023 — Lifestyle
References: craigsvegan & nosh
Craig’s Vegan is making it easier than ever for people to take its indulgent plant-powered desserts on the go with its new pre-portioned Minis. These plant-based ice cream products are the first of their kind in the category and they scale down five favorite flavors from the brand: Melrose Mint Chip, Kursten’s PB Krunch, Perfectly Chocolate, Sunset & Strawberry and Killa’ Vanilla.
These portion-controlled desserts are made with a rich and creamy cashew base and packaged in 3.6-ounce tubs, complete with a spoon on the lid.
These single-serve dairy-free desserts are ready for solo enjoyment and they meet the growing demand for desserts of this kind within the frozen novelty space. In addition to being 100% vegan, these Minis are also non-GMO, gluten-free and kosher, speaking to ingredient-conscious consumers with certain dietary needs or preferences.
These portion-controlled desserts are made with a rich and creamy cashew base and packaged in 3.6-ounce tubs, complete with a spoon on the lid.
These single-serve dairy-free desserts are ready for solo enjoyment and they meet the growing demand for desserts of this kind within the frozen novelty space. In addition to being 100% vegan, these Minis are also non-GMO, gluten-free and kosher, speaking to ingredient-conscious consumers with certain dietary needs or preferences.
Trend Themes
1. Plant-powered Desserts - The rise of plant-based desserts presents opportunities for companies to create innovative and indulgent treats using alternative ingredients.
2. Pre-portioned Minis - The trend of pre-portioned mini desserts offers convenience and portion control, catering to consumers looking for on-the-go options and portion-controlled indulgence.
3. Dairy-free Frozen Novelties - The increasing demand for dairy-free frozen novelties opens up possibilities for innovative products that cater to consumers with lactose intolerance or dietary restrictions.
Industry Implications
1. Dessert Manufacturing - Dessert manufacturers can leverage the plant-based trend by developing new flavors and textures, appealing to both health-conscious and indulgence-seeking consumers.
2. Packaging and Convenience - The rise of pre-portioned mini desserts creates opportunities for companies in the packaging and convenience industry to provide innovative and practical packaging solutions for on-the-go consumption.
3. Health Food and Wellness - The demand for dairy-free frozen novelties aligns with the health food and wellness industry, offering possibilities for companies to create innovative and nutritious alternatives to traditional dairy-based desserts.
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