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Infused Active

Activewear is infused with beneficial ingredients to enhance performance

Trend - Activewear brands are infusing performance and comfort-enhancing ingredients into their clothing. Products include everything from CBD-infused activewear to antimicrobial cinnamon infusions in t-shirts.

Insight - Consumers that prioritize their fitness as crucial aspects of their routine consistently choose to invest in products and services that enhance their abilities and make it easier for them to meet their goals. These include everything from smaller investments like clothing and nutrition, to larger ones like equipment and technology.
Workshop Question - How is your brand offering multiple benefits in its product/service?
Trend Themes
1. Infused Activewear - Activewear brands are infusing performance and comfort-enhancing ingredients into their clothing.
2. Antimicrobial Technology - Clothing brands are incorporating antimicrobial technology such as silver ions, cinnamon extract, or zinc ions to prevent odors, microbes and mildew.
3. Nature-based Dyes - Brands are using natural dyes derived from herbs and plants such as neem, tulsi, and ayurvedic herbs for eco-friendly and skin-friendly performance wear.
Industry Implications
1. Activewear Manufacturing - Manufacturers can leverage the trend of infused activewear and the use of antimicrobial technology and natural dyes to create new product lines that appeal to health-conscious consumers.
2. Textile Technology - Textile tech companies can innovate the manufacturing process by developing new methods for incorporating natural and functional ingredients in fabrics to make activewear eco-friendly, sustainable, and suitable for extreme weather conditions.
3. Wellness Industry - The wellness industry, from fitness studios to health food companies, can capitalize on the trend of infused activewear by integrating health and wellness products to create a holistic customer experience.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
151,490 Total Clicks
Date Range:
Sep 19 — Jun 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

CBD-Infused Luxe Activewear
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
Acabada ProActiveWear is the world’s first-ever line of premium CBD-infused activewear. It all started in New York City, where a group of women dedicated to a health-conscious lifestyle saw a... MORE
Herb-Infused Activewear
Herb-Infused Activewear
TVAAG Makes Ultra-Performance Pieces Dyed with 24 Ayurvedic Herbs
TVAAG is putting a twist on infused activewear with the world’s first collection of 100% ethically sourced and sustainable plant-based activewear that’s naturally dyed with 24 Ayurvedic... MORE
Cinnamon Yarn T-Shirts
Cinnamon Yarn T-Shirts
The KOUP Cinnamon T-Shirt Naturally Combats Odor
Silver is commonly infused into performance clothing, bedsheets and towels to keep odor-causing bacteria at bay but KOUP is introducing a new way for people to stay fresh with the Cinnamon T-Shirt.... MORE
Zinc-Infused Antimicrobial Activewear
Zinc-Infused Antimicrobial Activewear
Koketa's Styles with Acteev Fabric Resist Bacteria & Mildew
Koketa, a Peruvian brand of premium womenswear, is now sampling leggings, undergarments and workout gear featuring Acteev Protect fabric, which incorporates the odor-fighting and mildew-destroying... MORE
Volcanic Sand-Infused Activewear
Volcanic Sand-Infused Activewear
The 'Volcanxx' Adaptive Clothing Keeps Wearers Comfortable
The ‘Volcanxx’ adaptive clothing is a temperature-regulating range of garments for athletes, travelers and explorers alike that will enable them to stay as comfortable as possible. The... MORE
Silver Ion-Infused Activewear
Silver Ion-Infused Activewear
The Ten Thousand Versatile Shirt Comes in Three Models
The Ten Thousand Versatile Shirt is positioned by the brand as the perfect workout garment for athletes seeking to enjoy comfort and technical capabilities. The shirt comes in three modes including... MORE

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