Golde's Shroom Shield is a Superfood Blend for Daily Immunity
Laura McQuarrie — March 31, 2021 — Lifestyle
References: golde.co & fastcompany
Shroom Shield is the newest product from Golde and it offers functional support for immunity and against stress in a daily, drinkable format. The superfood supplement combines creamy cocoa with functional mushrooms like reishi "the mushroom of immortality," and antioxidant-rich turkey tail. Free from added sugars, the mix is elevated with the natural sweetness of monk fruit.
The vegan and keto-friendly product made with a base of coconut milk powder and it's full of essential minerals, plus it's packed with ingredients that are revered for their ability to promote balanced gut health, support mood management and the body's ability to adapt to stress. The powdered dietary supplement is perfect in a latte with coffee and milk, although it can also be prepared and enjoyed as a cold drink.
The vegan and keto-friendly product made with a base of coconut milk powder and it's full of essential minerals, plus it's packed with ingredients that are revered for their ability to promote balanced gut health, support mood management and the body's ability to adapt to stress. The powdered dietary supplement is perfect in a latte with coffee and milk, although it can also be prepared and enjoyed as a cold drink.
Trend Themes
1. Functional Mushroom Supplementation - This trend addresses the demand for natural ways to boost immunity and reduce stress by combining functional mushrooms and other superfoods in supplement formats.
2. Adaptogenic Supplements - This trend offers an innovative solution to improve mood and stress management by using natural, plant-based ingredients with adaptogenic properties.
3. Powdered Dietary Supplements - This trend provides an easy and convenient way for consumers to incorporate superfoods and functional ingredients into their daily diet in powdered form.
Industry Implications
1. Health Supplements Industry - This industry can innovate by incorporating functional mushrooms, natural sweeteners, and adaptogenic ingredients in products that enhance immunity, reduce stress, and promote gut health.
2. Beverage Industry - This industry can capitalize on the trend of functional mushroom supplementation by creating ready-to-drink beverages that combine healthy ingredients for a quick stress-relief boost.
3. Natural and Organic Food Industry - This industry can explore the potential of adaptogenic supplements and powdered dietary supplements by incorporating more natural and plant-based ingredients into their product lines.
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